Niacinamide Toner
FailThe top 5 products take 100% of clicks, so Niacinamide Toner is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $541K/yr412K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 10 sellers
Flapen Score
Niacinamide Toner against its category
The dotted line is the Beauty & Personal Care average. Past it, Niacinamide Toner is stronger. Inside it, weaker.
Market
The Niacinamide Toner market on Amazon at a glance
Shoppers on Amazon United States searched for Niacinamide Toner 412K times last year and spent an estimated $541K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $541K a year.
- Searches, last 12 months
- 412K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $541Ka year
- Top search term
- good molecules toner170K searches a year
02 · Price
A sale here is worth $13.13.
Listings sell for $13.13 on average, from $6.04 to $23.27. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 10,000 to 12,500 of them. At $13.13 that is $131K to $164K a year per listing.
- Average price
- $13.13under the $15 to $100 sweet spot
- Price range
- $6.04–$23.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $131K–$164K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #281 within Toners & Astringents. It carries 15,743 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #281in Toners & Astringents
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 15,743per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Niacinamide Toner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Good Molecules Niacinamide Brightening Toner - Toner for Face with Niacinamide and Arbutin for Skin Tone Balancing - Minimizes the Look of Pores Facial Skin Care
- Price
- $13.80
- Rating
- 4.6/5
- Reviews
- 10,271
- Age
- 5y ago

Good Molecules Niacinamide Brightening Toner - Toner for Face with Niacinamide and Arbutin for Skin Tone Balancing - Minimizes the Look of Pores Skin Care for Face
- Price
- $6.04
- Rating
- 4.6/5
- Reviews
- 10,271
- Age
- 5y ago

Good Molecules Glycolic Exfoliating Toner - Hyaluronic and Glycolic Acid Daily Toner for Face - Cleansing Facial Exfoliant for Glowing Even Skin Tone Skin Care
- Price
- $13.80
- Rating
- 4.6/5
- Reviews
- 1,339
- Age
- 5y ago

The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz
- Price
- $8.72
- Rating
- 4.7/5
- Reviews
- 56,359
- Age
- 1y ago

Good Molecules Blemish Scar & Discoloration Duo - Niacinamide Brightening Toner (120 ml/4 oz) and Discoloration Correcting Serum (30 ml/ 1 oz) - (Set of 2)
- Price
- $23.27
- Rating
- 4.5/5
- Reviews
- 474
- Age
- 3y ago
Trending
estimated 90-day click momentum
Good Molecules Blemish Scar & Discoloration Duo - Niacinamide Brightening Toner (120 ml/4 oz) and Discoloration Correcting Serum (30 ml/ 1 oz) - (Set of 2)
- Price
- $23.27
- Rating
- 4.5/5
- Reviews
- 474
- Age
- 3y ago

Good Molecules Niacinamide Brightening Toner - Toner for Face with Niacinamide and Arbutin for Skin Tone Balancing - Minimizes the Look of Pores Facial Skin Care
- Price
- $13.80
- Rating
- 4.6/5
- Reviews
- 10,271
- Age
- 5y ago

Good Molecules Niacinamide Brightening Toner - Toner for Face with Niacinamide and Arbutin for Skin Tone Balancing - Minimizes the Look of Pores Skin Care for Face
- Price
- $6.04
- Rating
- 4.6/5
- Reviews
- 10,271
- Age
- 5y ago

The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz
- Price
- $8.72
- Rating
- 4.7/5
- Reviews
- 56,359
- Age
- 1y ago

Good Molecules Glycolic Exfoliating Toner - Hyaluronic and Glycolic Acid Daily Toner for Face - Cleansing Facial Exfoliant for Glowing Even Skin Tone Skin Care
- Price
- $13.80
- Rating
- 4.6/5
- Reviews
- 1,339
- Age
- 5y ago
Newest
by launch date
The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz
- Price
- $8.72
- Rating
- 4.7/5
- Reviews
- 56,359
- Age
- 1y ago

Good Molecules Blemish Scar & Discoloration Duo - Niacinamide Brightening Toner (120 ml/4 oz) and Discoloration Correcting Serum (30 ml/ 1 oz) - (Set of 2)
- Price
- $23.27
- Rating
- 4.5/5
- Reviews
- 474
- Age
- 3y ago

Good Molecules Glycolic Exfoliating Toner - Hyaluronic and Glycolic Acid Daily Toner for Face - Cleansing Facial Exfoliant for Glowing Even Skin Tone Skin Care
- Price
- $13.80
- Rating
- 4.6/5
- Reviews
- 1,339
- Age
- 5y ago

Good Molecules Niacinamide Brightening Toner - Toner for Face with Niacinamide and Arbutin for Skin Tone Balancing - Minimizes the Look of Pores Skin Care for Face
- Price
- $6.04
- Rating
- 4.6/5
- Reviews
- 10,271
- Age
- 5y ago

Good Molecules Niacinamide Brightening Toner - Toner for Face with Niacinamide and Arbutin for Skin Tone Balancing - Minimizes the Look of Pores Facial Skin Care
- Price
- $13.80
- Rating
- 4.6/5
- Reviews
- 10,271
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Good Molecules95%
- The Ordinary5%
- Open — no brand owns it (0%)
Demand
Niacinamide Toner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 11 of 12 months tracked
Search terms
Top Niacinamide Toner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- good molecules toner170K/yr
- brightening toner56K/yr
- niacinamide toner59K/yr
- dark spot toner17K/yr
- good molecules niacinamide brightening toner16K/yr
- niacinamide brightening toner16K/yr
- good molecules brightening toner14K/yr
- good molecules niacinamide toner14K/yr
- toner for dark spots11K/yr
- toner good molecules8K/yr
Reviews and returns
What reviews say buyers love and hate about Niacinamide Toner
We read the reviews and the return reasons for every product selling here.
“My face is now broke out in a rash all over”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Niacinamide Toner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









