Skip to content

Niacinamide Toner

Fail

The top 5 products take 100% of clicks, so Niacinamide Toner is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$541K/yr412K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 10 sellers

Flapen Score

Niacinamide Toner against its category

The dotted line is the Beauty & Personal Care average. Past it, Niacinamide Toner is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Niacinamide Toner market on Amazon at a glance

Shoppers on Amazon United States searched for Niacinamide Toner 412K times last year and spent an estimated $541K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $541K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
10.0%
Market size, estimated
$541Ka year
Top search term
good molecules toner170K searches a year

02 · Price

A sale here is worth $13.13.

Listings sell for $13.13 on average, from $6.04 to $23.27. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 10,000 to 12,500 of them. At $13.13 that is $131K to $164K a year per listing.

Average price
$13.13under the $15 to $100 sweet spot
Price range
$6.04–$23.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
10,000–12,500
Revenue per listing a year
$131K–$164K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #281 within Toners & Astringents. It carries 15,743 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#281in Toners & Astringents
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
15,743per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Niacinamide Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%
  • Open — no brand owns it (0%)

Demand

Niacinamide Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 11 of 12 months tracked

Search terms

Top Niacinamide Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • good molecules toner170K/yr
  • brightening toner56K/yr
  • niacinamide toner59K/yr
  • dark spot toner17K/yr
  • good molecules niacinamide brightening toner16K/yr
  • niacinamide brightening toner16K/yr
  • good molecules brightening toner14K/yr
  • good molecules niacinamide toner14K/yr
  • toner for dark spots11K/yr
  • toner good molecules8K/yr

Reviews and returns

What reviews say buyers love and hate about Niacinamide Toner

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Suitability Combination Skin”
16%of negative reviews mention “Allergies”
0.5%of orders come back
“My face is now broke out in a rash all over”
A buyer, on “Allergies”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Niacinamide Toner questions

Answered from the same tracked data.