Niacinamide Serum

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.9M a year.

Searches, last 12 months

4.9M

Growth, 90 days vs prior 90

-0.7%

Conversion, latest week

12.1%

Market size, estimated

$10.9Ma year

Peak month

June1.3× the quietest month

Top search term

niacinamide serum2.0M searches a year

Listings sell for $18.27 on average, from $5.86 to $47.48. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 100,000 to 125,000 of them. At $18.27 that is $1.8M to $2.3M a year per listing.

Average price

$18.27inside the $15 to $100 sweet spot

Price range

$5.86–$47.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

100,000–125,000

Revenue per listing a year

$1.8M–$2.3M

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Serums. It carries 20,911 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#50in Serums

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

20,911per listing

Listings tracked

6

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months