niacinamide moisturizer
Skip itA deep review moat (19,445 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$15.34avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.86–$25.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$120K$120K/yr · 116K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad19,445.43avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, niacinamide moisturizer is a $120K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
niacinamide moisturizer market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $92K–$123K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #148
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 2.6%
- Avg brand age
- 49 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
81
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
9%
- The Ordinary67%
- Dove9%
- CeraVe6%
- APLB3%
- Good Molecules3%
- La Roche-Posay3%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.1×
Top niacinamide moisturizer search terms
- niacinamide cream55K/yr
- the ordinary body care14K/yr
- niacinamide cream for face13K/yr
- the ordinary niacinamide 5% face and body emulsion4K/yr
- the ordinary niacinamide 5%8K/yr
- niacinamide face cream7K/yr
- niacinamide cream for dark spots4K/yr
- the ordinary body4K/yr
- the ordinary body serum3K/yr
- nicotinamide cream3K/yr
Top niacinamide moisturizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary Niacinamide 5% Face and Body Emulsion Dark Spot & Skin Tone Corrector 3.4 Fl Oz
The Ordinary$13.534.6★958 rev
The Ordinary Salicylic Acid 0.5% Body Serum Exfoliating Treatment for Acne-Prone Skin 8.1 Fl Oz
The Ordinary$14.084.6★633 rev
The Ordinary Niacinamide 10% + Zinc 1% Smoothing Serum for Blemish-Prone Skin 1 Fl Oz
The Ordinary$5.864.7★60,215 rev
Dove Body Cream Serum Niacinamide + Even Tone for Dark Spots and Uneven Tone with Vitamin C Pro-Retinol and Shea Butter Lotion 8 oz
Dove$9.064.6★2,488 rev
The Ordinary Natural Moisturizing Factors + Inulin Body Lotion Lightweight Hydration for All-Day Moisture & Skin Barrier Support Accepted by the National Eczema Association 8.1 Fl Oz
The Ordinary$14.154.5★496 rev
Newest
by launch date
Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 1.69 Fl Oz (Ver.2 - Pack of 1)
Dr.Althea$22.2319,082 rev
medicube Capsule Cream with TXA + Niacinamide | Dual Radiance Moisturizer Ideal for Use After Spot Care Uneven Skin Tone & Texture & Hydration | 99% Pure Tranexamic Acid | Korean Skincare 1.94 oz
medicube$17.832,519 rev
The Ordinary Salicylic Acid 0.5% Body Serum Exfoliating Treatment for Acne-Prone Skin 8.1 Fl Oz
The Ordinary$14.08633 rev
The Ordinary Natural Moisturizing Factors + Inulin Body Lotion Lightweight Hydration for All-Day Moisture & Skin Barrier Support Accepted by the National Eczema Association 8.1 Fl Oz
The Ordinary$14.15496 rev
The Ordinary Niacinamide 5% Face and Body Emulsion Dark Spot & Skin Tone Corrector 3.4 Fl Oz
The Ordinary$13.53958 rev
Trending
90-day click momentumDove Body Cream Serum Niacinamide + Even Tone for Dark Spots and Uneven Tone with Vitamin C Pro-Retinol and Shea Butter Lotion 8 oz
Dove$9.064.6★
The Ordinary Niacinamide 5% Face and Body Emulsion Dark Spot & Skin Tone Corrector 3.4 Fl Oz
The Ordinary$13.534.6★
Good Molecules Niacinamide Serum - 10% Niacinamide to Target Blemishes Nourishment and Skin Tone - Ultra Hydrating Serum and Brightening Skin Care for Face
Good Molecules$6.014.6★
Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 1.69 Fl Oz (Ver.2 - Pack of 1)
Dr.Althea$22.234.6★
The Ordinary Salicylic Acid 0.5% Body Serum Exfoliating Treatment for Acne-Prone Skin 8.1 Fl Oz
The Ordinary$14.084.6★
What buyers say about niacinamide moisturizer
What buyers praise and complain about, mined from review topics.What buyers love
“doesnt dry out”
“Good for textured skin”
“Plus, its very affordable for the quality you get”
“Skin feels smooth”
“Great Value”
“great for my dry face”
“lightweight and easy to use”
“absorbed well”
“fragrance free”
“Nice texture”
What buyers complain about
“really irritated my skin”
“Does not moisturize”
“BURNS MY FACE”
“No results”
“I was struggling with really dry skin”
“unpleasant scent”
“Not worth the price”
“appeared to have been used”
“it's really sticky”
“Not noticing any improvement”
Top return reasons
Common questions
- Is niacinamide moisturizer profitable to sell on Amazon United States?
- The niche generates $120K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the niacinamide moisturizer niche?
- 10 brands and 81 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in niacinamide moisturizer?
- Top complaints mined from reviews: Allergies, Moist/Dry, Skin Health. The return rate is 0.5%.
- When does demand for niacinamide moisturizer peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.1× the quietest.
- What does it cost to enter the niacinamide moisturizer niche?
- Listings span $5.86–$25.11; the average listing price is $15.34 (sweet spot $15–$100). The average incumbent carries 19,445 reviews — the moat a new listing must climb.