Niacinamide Body Lotion
FailShoppers spend an estimated $51K a year here, so Niacinamide Body Lotion is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $51K/yr90K searches / yr
- 90-day growth
- +23.8%search demand this quarter
- Competition
- 67%top-5 click share · 15 brands · 127 sellers
Flapen Score
Niacinamide Body Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Niacinamide Body Lotion is stronger. Inside it, weaker.
Market
The Niacinamide Body Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Niacinamide Body Lotion 90K times last year and spent an estimated $51K. The top 5 brands take 78% of clicks. Demand peaks in Feb–Mar. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +23.8%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $51Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- niacinamide body lotion44K searches a year
02 · Price
A sale here is worth $15.30.
Listings sell for $15.30 on average, from $5.86 to $48.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.30 that is $2K to $4K a year per listing.
- Average price
- $15.30inside the $15 to $100 sweet spot
- Price range
- $5.86–$48.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #139 within Lotions. It carries 9,790 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #139in Lotions
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 9,790per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Niacinamide Body Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
APLB Glutathione Niacinamide Body Lotion | LIPO GLUTA NIAC CEN 12.5% 10.14 FL.OZ/Korean Skincare Long lasting hydration Revitalize for gentle and improve skin texture
- Price
- $14.74
- Rating
- 4.5/5
- Reviews
- 1,590
- Age
- 3y ago

Dove Body Cream Serum Niacinamide + Even Tone for Dark Spots and Uneven Tone with Vitamin C Pro-Retinol and Shea Butter Lotion 8 oz
- Price
- $9.06
- Rating
- 4.6/5
- Reviews
- 2,488
- Age
- 1y ago

The Ordinary Niacinamide 5% Face and Body Emulsion Dark Spot & Skin Tone Corrector 3.4 Fl Oz
- Price
- $13.53
- Rating
- 4.6/5
- Reviews
- 958
- Age
- 1y ago

Olay Body Lotion for Women Age Defying with Niacinamide Serum Visibly Reduce Signs of Skin Aging 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz
- Price
- $10.66
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 1y ago

APLB Tranexamic Acid Niacinamide Body Lotion | TRANEX NIAC CEN 16.0% 10.14 FL.OZ/Korean Skincare Long lasting hydration Blemish Care Helps with skin discoloration
- Price
- $15.22
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago
Trending
estimated 90-day click momentum
MEDIX Vitamin C Cream + Niacinamide Brightening Body Lotion | Anti Aging Moisturizer Vitamin C Lotion For Women & Men To Soften The Look Of Dark Spots Wrinkles & Uneven Looking Skin Tone 15 Fl Oz
- Price
- $17.38
- Rating
- 4.4/5
- Reviews
- 6,513
- Age
- 7y ago

Good Molecules Niacinamide Serum - 10% Niacinamide to Target Blemishes Nourishment and Skin Tone - Ultra Hydrating Serum and Brightening Skin Care for Face
- Price
- $6.01
- Rating
- 4.6/5
- Reviews
- 11,090
- Age
- 5y ago

APLB Tranexamic Acid Niacinamide Body Lotion | TRANEX NIAC CEN 16.0% 10.14 FL.OZ/Korean Skincare Long lasting hydration Blemish Care Helps with skin discoloration
- Price
- $15.22
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago

Ncessaire The Body Lotion - Fragrance-Free - Multi-Peptide Moisturizer - Firming Body Lotion for Women + Men. 2.5% Niacinamide. Non-Comedogenic + Hypoallergenic for Sensitive Skin 450ml/15.2 fl oz
- Price
- $48.85
- Rating
- 4.4/5
- Reviews
- 1,034
- Age
- 1y ago

Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
- Price
- $12.61
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 11mo ago
Newest
by launch date
Olay Body Lotion for Women Tone Enhancing with AHA Serum Visibly Reduce Discolored Skin 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz
- Price
- $11.05
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 11mo ago

Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
- Price
- $12.61
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 11mo ago

APLB Tranexamic Acid Niacinamide Body Lotion | TRANEX NIAC CEN 16.0% 10.14 FL.OZ/Korean Skincare Long lasting hydration Blemish Care Helps with skin discoloration
- Price
- $15.22
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago

MEDIX Fragrance Free Niacinamide Face Moisturizer + Shea Butter Cream For Face & Body Lotion | Anti Aging Skin Care Firming Cream For Wrinkles Dark Spots Large Pores 15 Fl Oz
- Price
- $16.11
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 1y ago

The Ordinary Niacinamide 5% Face and Body Emulsion Dark Spot & Skin Tone Corrector 3.4 Fl Oz
- Price
- $13.53
- Rating
- 4.6/5
- Reviews
- 958
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
127
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 99%
Open market
17%
- APLB28%
- Dove16%
- The Ordinary15%
- Olay14%
- Good Molecules5%
- La Roche-Posay5%
- Open — no brand owns it (9 brands, 17%)
Demand
Niacinamide Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Search terms
Top Niacinamide Body Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- niacinamide body lotion44K/yr
- niacinamide lotion21K/yr
- niacinamide for body7K/yr
- niacinamide body serum5K/yr
- niacinamide serum for body4K/yr
- niacinamide lotion body5K/yr
- niacinamide body3K/yr
Reviews and returns
What reviews say buyers love and hate about Niacinamide Body Lotion
We read the reviews and the return reasons for every product selling here.
“Not fragrance free”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Niacinamide Body Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









