niacinamide body lotion
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Great$5.86–$48.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.30avg listing price — sweet spot $15–$100
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,790.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 90K searches
According to Flapen's Amazon United States niche tracking, niacinamide body lotion is a $51K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
niacinamide body lotion market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $46K–$61K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 119 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
127
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
67%
Top 20: 99%
Open market
17%
- APLB28%
- Dove16%
- The Ordinary15%
- Olay14%
- Good Molecules5%
- La Roche-Posay5%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.8% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Top niacinamide body lotion search terms
- niacinamide body lotion44K/yr
- niacinamide lotion21K/yr
- niacinamide for body7K/yr
- niacinamide body serum5K/yr
- niacinamide serum for body4K/yr
- niacinamide lotion body5K/yr
- niacinamide body3K/yr
Top niacinamide body lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
APLB Glutathione Niacinamide Body Lotion | LIPO GLUTA NIAC CEN 12.5% 10.14 FL.OZ/Korean Skincare Long lasting hydration Revitalize for gentle and improve skin texture
APLB$14.744.5★1,590 rev
Dove Body Cream Serum Niacinamide + Even Tone for Dark Spots and Uneven Tone with Vitamin C Pro-Retinol and Shea Butter Lotion 8 oz
Dove$9.064.6★2,488 rev
The Ordinary Niacinamide 5% Face and Body Emulsion Dark Spot & Skin Tone Corrector 3.4 Fl Oz
The Ordinary$13.534.6★958 rev
Olay Body Lotion for Women Age Defying with Niacinamide Serum Visibly Reduce Signs of Skin Aging 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz
Olay$10.664.6★14,139 rev
APLB Tranexamic Acid Niacinamide Body Lotion | TRANEX NIAC CEN 16.0% 10.14 FL.OZ/Korean Skincare Long lasting hydration Blemish Care Helps with skin discoloration
APLB$15.224.4★86 rev
Newest
by launch date
Olay Body Lotion for Women Tone Enhancing with AHA Serum Visibly Reduce Discolored Skin 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz
Olay$11.0514,139 rev
Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
Olay$12.6114,139 rev
APLB Tranexamic Acid Niacinamide Body Lotion | TRANEX NIAC CEN 16.0% 10.14 FL.OZ/Korean Skincare Long lasting hydration Blemish Care Helps with skin discoloration
APLB$15.2286 rev
MEDIX Fragrance Free Niacinamide Face Moisturizer + Shea Butter Cream For Face & Body Lotion | Anti Aging Skin Care Firming Cream For Wrinkles Dark Spots Large Pores 15 Fl Oz
Medix 5.5$16.11102 rev
The Ordinary Niacinamide 5% Face and Body Emulsion Dark Spot & Skin Tone Corrector 3.4 Fl Oz
The Ordinary$13.53958 rev
Trending
90-day click momentum
MEDIX Vitamin C Cream + Niacinamide Brightening Body Lotion | Anti Aging Moisturizer Vitamin C Lotion For Women & Men To Soften The Look Of Dark Spots Wrinkles & Uneven Looking Skin Tone 15 Fl Oz
Medix 5.5$17.384.4★
Good Molecules Niacinamide Serum - 10% Niacinamide to Target Blemishes Nourishment and Skin Tone - Ultra Hydrating Serum and Brightening Skin Care for Face
Good Molecules$6.014.6★
APLB Tranexamic Acid Niacinamide Body Lotion | TRANEX NIAC CEN 16.0% 10.14 FL.OZ/Korean Skincare Long lasting hydration Blemish Care Helps with skin discoloration
APLB$15.224.4★
Ncessaire The Body Lotion - Fragrance-Free - Multi-Peptide Moisturizer - Firming Body Lotion for Women + Men. 2.5% Niacinamide. Non-Comedogenic + Hypoallergenic for Sensitive Skin 450ml/15.2 fl oz
Nécessaire$48.854.4★
Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
Olay$12.614.6★
What buyers say about niacinamide body lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing moisturizer”
“Clean smell”
“Good for textured skin”
“Best quality”
“Makes my skin soft”
“Great value”
“Amazing for dry and sensitive skin ✨ This moisturizer is so good for dry skin”
“Absorbed well”
“Good for Oily Skin”
“It has glow to it”
What buyers complain about
“Not fragrance free”
“Allergic reaction”
“Too dry”
“Not effective”
“After a few days of using this product i developed skin rashes”
“Too thick; wont pump”
“It's expensive”
“I have horribly dry skin”
“Pump did not work”
“the stickiness is gone”
Top return reasons
Common questions
- Is niacinamide body lotion profitable to sell on Amazon United States?
- The niche generates $51K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the niacinamide body lotion niche?
- 15 brands and 127 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in niacinamide body lotion?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.
- When does demand for niacinamide body lotion peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.0× the quietest.
- What does it cost to enter the niacinamide body lotion niche?
- Listings span $5.86–$48.85; the average listing price is $15.30 (sweet spot $15–$100). The average incumbent carries 9,790 reviews — the moat a new listing must climb.