Skip to content

Niacinamide 5%

Maybe

Returns run at only 0.5% of orders. But the top 5 brands take 96% of clicks, so Niacinamide 5% is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$241K/yr276K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
54%top-5 click share · 9 brands · 63 sellers

Flapen Score

Niacinamide 5% against its category

The dotted line is the Beauty & Personal Care average. Past it, Niacinamide 5% is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Niacinamide 5% market on Amazon at a glance

Shoppers on Amazon United States searched for Niacinamide 5% 276K times last year and spent an estimated $241K. The top 5 brands take 96% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
6.3%
Market size, estimated
$241Ka year
Peak month
July2.7× the quietest month
Top search term
minimalist142K searches a year

02 · Price

A sale here is worth $13.94.

Listings sell for $13.94 on average, from $5.86 to $39.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.94 that is $3K to $7K a year per listing.

Average price
$13.94under the $15 to $100 sweet spot
Price range
$5.86–$39.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #582 within Serums. It carries 11,543 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#582in Serums
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
11,543per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Niacinamide 5% products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$36K$48K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

63

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

3%

  • Minimalist60%
  • The Ordinary15%
  • Good Molecules11%
  • ZALVEX8%
  • AIRHAS2%
  • WHITIN1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Niacinamide 5% search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.7×

Search terms

Top Niacinamide 5% search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minimalist142K/yr
  • niacinamide 5%24K/yr
  • niacinamide serum 5%22K/yr
  • minimalist skincare18K/yr
  • 5% niacinamide serum14K/yr
  • minimalist niacinamide serum14K/yr
  • minimalist serum10K/yr
  • the minimalist7K/yr
  • the minimalist skincare5K/yr
  • 5% niacinamide5K/yr

Reviews and returns

What reviews say buyers love and hate about Niacinamide 5%

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies10%−0.09

Skin Irritation

Irritated my skin

Allergic reaction

Functionality-Overall7%−0.10

Didn't work as expected expected

Didn't work

No results

Skin Health7%−0.08

it burned my face

This made my skin burnt and peeled off

Burns My Skin

Durability5%−0.04

Already falling apart

just not durable

Didnt hold up

Moist/Dry5%+0.19

Its not very moisturizing

No hydration at all

Didnt moisturize

Love

Quality-Overall15%+1.08

Great quality wallet

EXCELLENT PRODUCT

Great quality, exactly as advertised

Suitability Combination Skin13%+1.23

Perfect for my skin

super helpful for textured skin

Good for skin

Value For Money9%+0.47

reasonable price

Better price

Amazing value

Moist/Dry7%+0.19

dries fast

Good moisturizer

Good moisturizer

Soft Feel5%

leaves my skin soft

Silky smooth

Skin feels smooth

Return

0.5% Return rate 46% Fixable by listing

Size-Overall24%▇█▇▆▇█

Very big

too small

To tight

Weight Heavy12%███▇▇▇
Functionality-Overall8%█▆▇▇▇█

Didn't work as expected expected

Didn't work

No results

Advertised Vs Actual Product8%▆▇▇██▆
Leak-Proof5%█▅▆▇▇▅

FAQ

Common Niacinamide 5% questions

Answered from the same tracked data.