Niacinamide 5%
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 96% of clicks, so Niacinamide 5% is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $241K/yr276K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 54%top-5 click share · 9 brands · 63 sellers
Flapen Score
Niacinamide 5% against its category
The dotted line is the Beauty & Personal Care average. Past it, Niacinamide 5% is stronger. Inside it, weaker.
Market
The Niacinamide 5% market on Amazon at a glance
Shoppers on Amazon United States searched for Niacinamide 5% 276K times last year and spent an estimated $241K. The top 5 brands take 96% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.
- Searches, last 12 months
- 276K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $241Ka year
- Peak month
- July2.7× the quietest month
- Top search term
- minimalist142K searches a year
02 · Price
A sale here is worth $13.94.
Listings sell for $13.94 on average, from $5.86 to $39.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.94 that is $3K to $7K a year per listing.
- Average price
- $13.94under the $15 to $100 sweet spot
- Price range
- $5.86–$39.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #582 within Serums. It carries 11,543 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #582in Serums
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 11,543per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Niacinamide 5% products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Minimalist 5% Niacinamide Serum with Hyaluronic Acid for Even-Looking Skin Tone | Hydrating Face Serum for Smoother-Looking Skin | For Women & Men | 1 Fl Oz / 30 ml
- Price
- $11.80
- Rating
- 4.6/5
- Reviews
- 9,533
- Age
- 4y ago

The Ordinary Niacinamide 5% Face and Body Emulsion Dark Spot & Skin Tone Corrector 3.4 Fl Oz
- Price
- $13.53
- Rating
- 4.6/5
- Reviews
- 958
- Age
- 1y ago

Good Molecules 5% Niacinamide Serum with Ectoin - Ultra Hydrating Serum to Target Enlarged Pores and Blemishes - Moisturizing Pore Minimizer for Face - Skin Care
- Price
- $7.95
- Rating
- 4.7/5
- Reviews
- 1,030
- Age
- 1y ago

ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
- Price
- $27.98
- Rating
- 4.5/5
- Reviews
- 5,795
- Age
- 1y ago

Minimalist 10% Advanced Vitamin C Serum for Glowing Skin | Brightening & Dark Spot Treatment | Treats Uneven Skin Tone Dullness & UV Damage | Daily Face Serum (Stable Vitamin C) | 30ml/1 FL Oz
- Price
- $12.38
- Rating
- 4.4/5
- Reviews
- 19,164
- Age
- 4y ago
Trending
estimated 90-day click momentum
WHITIN Mens Extra Wide Width Trail Road Running Shoes Minimalist Barefoot Sneakers Wide Toe Size 10W Workout Fitness Low Zero Drop Lightweight White 43
- Price
- $39.61
- Rating
- 4.3/5
- Reviews
- 2,562
- Age
- 4y ago

AIRHAS Mens Wide Toe Box Barefoot Shoes Lightweight Zero Drop Flexible Sneakers for Men Summer Minimalist Walking Casual Shoes(Khaki 14.0)
- Price
- $38.65
- Rating
- 4.2/5
- Reviews
- 369
- Age
- 2y ago

ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
- Price
- $27.98
- Rating
- 4.5/5
- Reviews
- 5,795
- Age
- 1y ago

SKIN1004 Tone Balancing Capsule Ampoule Niacinamide & Centella Serum for Face Korean Hydrating Facial Serum for Unevne Skin Tone with Tranexamic Acid Korean Skin Care 3.38 fl.oz / 100ml
- Price
- $14.82
- Rating
- 4.6/5
- Reviews
- 9,456
- Age
- 4y ago

Minimalist Tranexamic Acid Serum + HPA to Reduce Dark Spots Melasma PIE PIH | For Smoother & Even Looking Skin| For Women & Men | 1 Fl Oz / 30 ml
- Price
- $11.46
- Rating
- 4.2/5
- Reviews
- 4,201
- Age
- 4y ago
Newest
by launch date
Niacinamide Serum 5% Niacinamide Face Serum With Hyaluronic Acid Natural Extracts Oil Control Pore Minimizer Calms Evens Skin Tone Moisturizes Anti-Wrinkle 1 Oz
- Price
- $12.94
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 5mo ago

Good Molecules 5% Niacinamide Serum with Ectoin - Ultra Hydrating Serum to Target Enlarged Pores and Blemishes - Moisturizing Pore Minimizer for Face - Skin Care
- Price
- $7.95
- Rating
- 4.7/5
- Reviews
- 1,030
- Age
- 1y ago

The Ordinary Niacinamide 5% Face and Body Emulsion Dark Spot & Skin Tone Corrector 3.4 Fl Oz
- Price
- $13.53
- Rating
- 4.6/5
- Reviews
- 958
- Age
- 1y ago

ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
- Price
- $27.98
- Rating
- 4.5/5
- Reviews
- 5,795
- Age
- 1y ago

AIRHAS Mens Wide Toe Box Barefoot Shoes Lightweight Zero Drop Flexible Sneakers for Men Summer Minimalist Walking Casual Shoes(Khaki 14.0)
- Price
- $38.65
- Rating
- 4.2/5
- Reviews
- 369
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
63
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 95%
Open market
3%
- Minimalist60%
- The Ordinary15%
- Good Molecules11%
- ZALVEX8%
- AIRHAS2%
- WHITIN1%
- Open — no brand owns it (3 brands, 3%)
Demand
Niacinamide 5% search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.7×
Search terms
Top Niacinamide 5% search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- minimalist142K/yr
- niacinamide 5%24K/yr
- niacinamide serum 5%22K/yr
- minimalist skincare18K/yr
- 5% niacinamide serum14K/yr
- minimalist niacinamide serum14K/yr
- minimalist serum10K/yr
- the minimalist7K/yr
- the minimalist skincare5K/yr
- 5% niacinamide5K/yr
Reviews and returns
What reviews say buyers love and hate about Niacinamide 5%
We read the reviews and the return reasons for every product selling here.
“Skin Irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Niacinamide 5% questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









