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Niacinamide 5%

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 96% of clicks, so Niacinamide 5% is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$241K/yr276K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
54%top-5 click share · 9 brands · 63 sellers

Flapen Score

Niacinamide 5% against its category

The dotted line is the Beauty & Personal Care average. Past it, Niacinamide 5% is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Niacinamide 5% market on Amazon at a glance

Shoppers on Amazon United States searched for Niacinamide 5% 276K times last year and spent an estimated $241K. The top 5 brands take 96% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
6.3%
Market size, estimated
$241Ka year
Peak month
July2.7× the quietest month
Top search term
minimalist142K searches a year

02 · Price

A sale here is worth $13.94.

Listings sell for $13.94 on average, from $5.86 to $39.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.94 that is $3K to $7K a year per listing.

Average price
$13.94under the $15 to $100 sweet spot
Price range
$5.86–$39.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #582 within Serums. It carries 11,543 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#582in Serums
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
11,543per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Niacinamide 5% products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

63

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

3%

  • Brand 160%
  • Brand 215%
  • Brand 311%
  • Brand 48%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Niacinamide 5% search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.7×

Search terms

Top Niacinamide 5% search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minimalist142K/yr
  • niacinamide 5%24K/yr
  • niacinamide serum 5%22K/yr
  • minimalist skincare18K/yr
  • 5% niacinamide serum14K/yr
  • minimalist niacinamide serum14K/yr
  • minimalist serum10K/yr
  • the minimalist7K/yr
  • the minimalist skincare5K/yr
  • 5% niacinamide5K/yr

Reviews and returns

What reviews say buyers love and hate about Niacinamide 5%

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Allergies”
0.5%of orders come back
“Skin Irritation”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Niacinamide 5% questions

Answered from the same tracked data.