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Neutrogena Pads

Fail

The top 5 brands take 100% of clicks, so Neutrogena Pads is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$127K/yr46K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
87%top-5 click share · 5 brands · 86 sellers

Flapen Score

Neutrogena Pads against its category

The dotted line is the Beauty & Personal Care average. Past it, Neutrogena Pads is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neutrogena Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Neutrogena Pads 46K times last year and spent an estimated $127K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 25.0% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 25.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
25.0%
Market size, estimated
$127Ka year
Peak month
May1.2× the quietest month
Top search term
neutrogena pads12K searches a year

02 · Price

A sale here is worth $11.03.

Listings sell for $11.03 on average, from $4.74 to $24.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $11.03 that is $11K to $14K a year per listing.

Average price
$11.03under the $15 to $100 sweet spot
Price range
$4.74–$24.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Cleansers. It carries 11,362 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Cleansers
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
11,362per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Neutrogena Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

86

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 52%

Demand

Neutrogena Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Neutrogena Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neutrogena pads12K/yr
  • neutrogena rapid clear pads9K/yr
  • neutrogena acne pads13K/yr
  • neutrogena face pads6K/yr
  • neutrogena acne wipes4K/yr
  • neutrogena pads acne2K/yr

Reviews and returns

What reviews say buyers love and hate about Neutrogena Pads

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Suitability Combination Skin”
12%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Adhesive not strong enough”
A buyer, on “Adhesion/Stickiness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Neutrogena Pads questions

Answered from the same tracked data.