neutrogena pads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Okay$4.74–$24.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.03avg listing price — sweet spot $15–$100
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Market size
Okay$127K$127K/yr · 46K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,361.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, neutrogena pads is a $127K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
neutrogena pads market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- $110K–$138K
- units × avg price
- Conversion rate
- 25.0%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Neutrogena78%
- THAYERS8%
- Stridex7%
- Clearasil5%
- medicube2%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +12.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top neutrogena pads search terms
- neutrogena pads12K/yr
- neutrogena rapid clear pads9K/yr
- neutrogena acne pads13K/yr
- neutrogena face pads6K/yr
- neutrogena acne wipes4K/yr
- neutrogena pads acne2K/yr
Top neutrogena pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena Rapid Clear Maximum Strength Acne Face Pads with 2% Salicylic Acid Acne Medication to Help Fight Breakouts Oil-Free Facial Cleansing Pads for Acne-Prone Skin 3 Pack
Neutrogena$24.964.6★15,222 rev
Neutrogena Stubborn Acne Patches Hydrocolloid Absorbs Impurities Ultra-Thin Pimple Patches Work Overnight 24 ct
Neutrogena$6.374.5★4,346 rev
Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct
THAYERS$8.504.6★7,163 rev
Stridex Medicated Acne Pads Maximum 55 Count Facial Cleansing Wipes Alcohol Free Acne Treatment for Face For Moderate Acne Smooth Application
Stridex$4.744.7★9,750 rev
Neutrogena Makeup Remover Cleansing Towelettes Pink Grapefruit 25 Count Twin Pack
Neutrogena$14.424.6★5,320 rev
Newest
by launch dateNeutrogena Stubborn Acne Patches Hydrocolloid Absorbs Impurities Ultra-Thin Pimple Patches Work Overnight 24 ct
Neutrogena$6.374,346 rev
Neutrogena Stubborn Acne Ultra-Thin Blemish Patches Acne Pimple Patches Ultra-Thin Hydrocolloid Facial Stickers Suitable for all Skin-Types 10 Patches
Neutrogena$9.12967 rev
Neutrogena Rapid Clear Maximum Strength Acne Face Pads with 2% Salicylic Acid Acne Medication to Help Fight Breakouts Oil-Free Facial Cleansing Pads for Acne-Prone Skin 3 Pack
Neutrogena$24.9615,222 rev
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)
medicube$16.5327,398 rev
Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct
THAYERS$8.507,163 rev
Trending
90-day click momentummedicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)
medicube$16.534.6★
Neutrogena Stubborn Acne Patches Hydrocolloid Absorbs Impurities Ultra-Thin Pimple Patches Work Overnight 24 ct
Neutrogena$6.374.5★
Neutrogena Rapid Clear Stubborn Acne Spot Treatment Gel Maximum Strength 10% Benzoyl Peroxide Treatment Medication for Acne Prone Skin Pimple Cream Reduces Size & Redness 1 oz
Neutrogena$8.734.5★
Neutrogena Rapid Clear Maximum Strength Acne Face Pads with 2% Salicylic Acid Acne Medication to Help Fight Breakouts Oil-Free Facial Cleansing Pads for Acne-Prone Skin 3 Pack
Neutrogena$24.964.6★
Stridex Medicated Acne Pads Maximum 55 Count Facial Cleansing Wipes Alcohol Free Acne Treatment for Face For Moderate Acne Smooth Application
Stridex$4.744.7★
What buyers say about neutrogena pads
What buyers praise and complain about, mined from review topics.What buyers love
“Helps my skin stay clear”
“Good face product”
“Soft skin”
“Worth the Money”
“Clean feeling”
“Very Hydrating”
“This works well”
“easy to read”
“Does not dry out the skin”
“Nice clean smell”
What buyers complain about
“Adhesive not strong enough”
“Allergic Reaction”
“This burned my face not literally”
“Didn't work for”
“Dried My Face Out”
“I have very sensitive”
“NOT for dry, sensitive skin”
“Terrible advertising”
“Way too expensive”
“smells so weird”
Top return reasons
Common questions
- Is neutrogena pads profitable to sell on Amazon United States?
- The niche generates $127K/yr across 9 tracked products. 90-day search growth is +12.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the neutrogena pads niche?
- 5 brands and 86 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in neutrogena pads?
- Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Skin Health. The return rate is 0.6%.
- When does demand for neutrogena pads peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the neutrogena pads niche?
- Listings span $4.74–$24.96; the average listing price is $11.03 (sweet spot $15–$100). The average incumbent carries 11,362 reviews — the moat a new listing must climb.