neutrogena oil free moisture spf 15
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.12–$24.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.00avg listing price — sweet spot $15–$100
Review moat
Okay3,255.54avg incumbent reviews — the moat a new listing must climb
Market size
Okay$130K$130K/yr · 169K searches
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, neutrogena oil free moisture spf 15 is a $130K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
neutrogena oil free moisture spf 15 market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $100K–$125K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #572
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 88%
- Out of stock
- 3.1%
- Avg brand age
- 68 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
0%
- Amazon Basics80%
- Neutrogena15%
- Generic2%
- Amazon Essentials2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -5.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.8×
Top neutrogena oil free moisture spf 15 search terms
- neutrogena oil free moisturizer33K/yr
- amazon basics skin care20K/yr
- amazon basics skincare13K/yr
- amazon skin care11K/yr
- amazon basics face moisturizer9K/yr
- neutrogena oil free moisture spf 156K/yr
- amazon basics moisturizer8K/yr
- amazon face moisturizer8K/yr
- amazon cream5K/yr
- amazon moisturizer6K/yr
Top neutrogena oil free moisture spf 15 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Oil-free Facial Moisturizer for Sensitive Skin Fragrance Free Non-Comedogenic 4 Fluid Ounce (Previously Solimo)
Amazon Basics$6.384.4★8,828 rev
Amazon Basics Moisturizing Cream for Face and Body Fragrance-Free with Ceramides Hydrating for Dry Skin 16 Ounces 1-Pack
Amazon Basics$10.654.4★2,026 rev
Amazon Basics Ultra Moisturizing Skin Cream for Dry & Sensitive Skin Dermatologist Tested Fragrance Free Not Tested on Animals Made in USA 16 Ounce 4-Pack (Previously Solimo)
Amazon Basics$24.024.5★8,438 rev
Neutrogena Face Moisturizer Ultra Gentle Daily Face Moisturizer for Sensitive Skin with Vitamin B3 Pro-Vitamin B5 and Vitamin E Hydrating Moisturizer 3.4 fl oz
Neutrogena$7.714.6★6,039 rev
Neutrogena Oil Free Acne Moisturizer .5% Salicylic Acid Acne Treatment Pink Grapefruit Face Lotion for Breakouts Non-Greasy & Non-Comedogenic 4 fl. oz
Neutrogena$9.524.5★15,365 rev
Newest
by launch date
Equate Beauty Oil-Free Facial Moisturizer for Sensitive Skin Hypoallergenic Non-Comedogenic 4 fl oz
Generic$14.732 rev
Neutrogena Ultra Gentle Daily Facial Moisturizer with SPF 30 Sunscreen with CICA Lightweight Face Lotion with Broad Spectrum SPF 30 for Normal to Sensitive Skin Fragrance-Free 3.4 fl. oz
Neutrogena$9.80934 rev
Amazon Basics Foaming Facial Cleanser with Ceramides & Hyaluronic Acid Gentle Daily Face Wash Non-Comedogenic Fragrance-Free 12 fl oz
Amazon Basics$7.791,188 rev
Neutrogena Face Moisturizer Ultra Gentle Daily Face Moisturizer for Sensitive Skin with Vitamin B3 Pro-Vitamin B5 and Vitamin E Hydrating Moisturizer 3.4 fl oz
Neutrogena$7.716,039 rev
Amazon Basics Moisturizing Water Gel with Hyaluronic Acid Refreshing 1.7 Ounces 1-Pack
Amazon Basics$12.45708 rev
Trending
90-day click momentumEquate Beauty Oil-Free Facial Moisturizer for Sensitive Skin Hypoallergenic Non-Comedogenic 4 fl oz
Generic$14.734.0★
Amazon Basics Ultra Moisturizing Skin Cream for Dry & Sensitive Skin Dermatologist Tested Fragrance Free Not Tested on Animals Made in USA 16 Ounce 4-Pack (Previously Solimo)
Amazon Basics$24.024.5★
Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Moisturizing Barrier Cream Fragrance Free 14 oz 1-Pack
Amazon Basics$8.224.6★
Neutrogena Refreshingly Clear Oil-Free Moisturiser 50ml
Neutrogena$13.544.4★
Amazon Basics Moisturizing Cream for Face and Body Fragrance-Free with Ceramides Hydrating for Dry Skin 16 Ounces 1-Pack
Amazon Basics$10.654.4★
What buyers say about neutrogena oil free moisture spf 15
What buyers praise and complain about, mined from review topics.What buyers love
“Good Moisturizer”
“Decent price”
“A very excellent lotion”
“Makes your skin so soft”
“Fragrance free”
“it works well on sensitive skin”
“Great for dry skin”
“So clean”
“Easily absorbed”
“As advertised”
What buyers complain about
“Smells rancid”
“Not enough moisturization for me”
“Irritating”
“Faulty pump”
“Very thick”
“Waste of money”
“turns very greasy”
“Pump does not work”
“burns my face”
“Low Quality”
Top return reasons
Common questions
- Is neutrogena oil free moisture spf 15 profitable to sell on Amazon United States?
- The niche generates $130K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the neutrogena oil free moisture spf 15 niche?
- 4 brands and 80 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in neutrogena oil free moisture spf 15?
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.4%.
- When does demand for neutrogena oil free moisture spf 15 peak?
- Demand peaks in Jul; the busiest month runs 2.8× the quietest.
- What does it cost to enter the neutrogena oil free moisture spf 15 niche?
- Listings span $4.12–$24.02; the average listing price is $10.00 (sweet spot $15–$100). The average incumbent carries 3,256 reviews — the moat a new listing must climb.