Neutrogena Niacinamide Serum

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

25K

Growth, 90 days vs prior 90

+19.3%

Conversion, latest week

3.2%

Market size, estimated

$12Ka year

Peak month

December1.6× the quietest month

Top search term

neutrogena niacinamide serum15K searches a year

Listings sell for $14.80 on average, from $5.86 to $23.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $14.80 that is $0 to $1K a year per listing.

Average price

$14.80under the $15 to $100 sweet spot

Price range

$5.86–$23.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.3%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #446 within Serums. It carries 9,098 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#446in Serums

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

9,098per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months