neutrogena niacinamide serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good$14.80avg listing price — sweet spot $15–$100
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Price range
Okay$5.86–$23.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,097.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$12K$12K/yr · 25K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, neutrogena niacinamide serum is a $12K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
neutrogena niacinamide serum market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $15K–$19K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #446
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
126
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Neutrogena79%
- The Ordinary15%
- Good Molecules3%
- Naturium2%
- Cetaphil1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — +19.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top neutrogena niacinamide serum search terms
- neutrogena niacinamide serum15K/yr
- neutrogena niacinamide5K/yr
- neutrogena hydro boost niacinamide serum5K/yr
Top neutrogena niacinamide serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena Hydro Boost Ultra Hydrating Serum with Hyaluronic Acid Fragrance-Free Face Serum for Weightless Hydration and Softer Glowing Skin Non-Comedogenic 1 fl. oz
Neutrogena$16.564.7★597 rev
Neutrogena Stubborn Texture Resurfacing Serum With 10% Niacinamide & 4% Neoglucosamine designed for Acne-Prone Improves Uneven Skin Tone & Refines Texture Fragrance-Free 1 fl. oz
Neutrogena$15.654.5★517 rev
The Ordinary Niacinamide 10% + Zinc 1% Smoothing Serum for Blemish-Prone Skin 1 Fl Oz
The Ordinary$5.864.7★60,215 rev
Neutrogena Ultra Gentle Face Gel Hydrator with Pro-Vitamin B5 & 4% Niacinamide Designed for Acne-Prone Skin Lightweight Gel Cream Targets Uneven Skin Tone Fragrance-Free 5.0 oz
Neutrogena$18.054.7★407 rev
Neutrogena Hydro Boost + Niacinamide Serum for Face with Hyaluronic Acid & Vitamin B3 Multi-Action Face Serum to Hydrate & Improve Skin Complexion & Refine Look of Pores Fragrance Free 1 oz
Neutrogena$23.674.6★1,249 rev
Newest
by launch date
CETAPHIL Advanced Defence Serum for Stressed Sensitive Skin with Gallic Acid & Vitamin E AM Face Serum Strengthens Skin Against Daily Stressors Dermatologist Recommended 1 fl oz Dropper Bottle
Cetaphil$18.65114 rev
Neutrogena Collagen Bank 15% Vitamin C Serum for Face Fragrance Free Anti-Aging Face and Neck Collagen Essence with Micro-Peptides Improves Uneven Tone Plumps Skin 0.5 fl oz
Neutrogena$15.12685 rev
The Ordinary Niacinamide 5% Face and Body Emulsion Dark Spot & Skin Tone Corrector 3.4 Fl Oz
The Ordinary$13.53958 rev
Neutrogena Face Moisturizer Ultra Gentle Daily Face Moisturizer for Sensitive Skin with Vitamin B3 Pro-Vitamin B5 and Vitamin E Hydrating Moisturizer 3.4 fl oz
Neutrogena$7.716,039 rev
Neutrogena Hydro Boost Ultra Hydrating Serum with Hyaluronic Acid Fragrance-Free Face Serum for Weightless Hydration and Softer Glowing Skin Non-Comedogenic 1 fl. oz
Neutrogena$16.56597 rev
Trending
90-day click momentum
Neutrogena Stubborn Blackheads Daily Acne Facial Serum with Salicylic Glycolic Polyhydroxy & Mandelic Acids Oil-Free Face Serum for Acne-Prone Skin to Help Clear Clogged Pores 1 fl. oz
Neutrogena$17.844.3★
CETAPHIL Advanced Defence Serum for Stressed Sensitive Skin with Gallic Acid & Vitamin E AM Face Serum Strengthens Skin Against Daily Stressors Dermatologist Recommended 1 fl oz Dropper Bottle
Cetaphil$18.654.7★
Neutrogena Hydro Boost Glow Booster Primer & Serum Hydrating & Moisturizing Face Serum-to-Primer Hybrid Infused with Purified Hyaluronic Acid & Designed to Instantly Hydrate 1.0 fl. oz
Neutrogena$15.184.4★
Neutrogena Collagen Bank 15% Vitamin C Serum for Face Fragrance Free Anti-Aging Face and Neck Collagen Essence with Micro-Peptides Improves Uneven Tone Plumps Skin 0.5 fl oz
Neutrogena$15.124.2★
Good Molecules Niacinamide Serum - 10% Niacinamide to Target Blemishes Nourishment and Skin Tone - Ultra Hydrating Serum and Brightening Skin Care for Face
Good Molecules$6.014.6★
What buyers say about neutrogena niacinamide serum
What buyers praise and complain about, mined from review topics.What buyers love
“Good for textured skin”
“Plus, its very affordable for the quality you get”
“dries fast”
“Great Value”
“leaves my skin soft”
“Absorbs completely”
“It helps with slightly dry skin”
“It feels lightweight on my skin”
“Good for Oily Skin”
“Smells good”
What buyers complain about
“get a rash”
“Unpleasant smell”
“Burns My Skin”
“No hydration at all”
“Did nothing”
“it's really sticky”
“My skin became dry”
“Expensive”
“Although the bottle is tiny”
“Itritated my skin”
Top return reasons
Common questions
- Is neutrogena niacinamide serum profitable to sell on Amazon United States?
- The niche generates $12K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the neutrogena niacinamide serum niche?
- 5 brands and 126 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in neutrogena niacinamide serum?
- Top complaints mined from reviews: Allergies, Smell, Skin Health. The return rate is 0.3%.
- When does demand for neutrogena niacinamide serum peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the neutrogena niacinamide serum niche?
- Listings span $5.86–$23.67; the average listing price is $14.80 (sweet spot $15–$100). The average incumbent carries 9,098 reviews — the moat a new listing must climb.