neutrogena microdermabrasion
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$52.71avg listing price — sweet spot $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 207K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$11.45–$273.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,488.84avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, neutrogena microdermabrasion is a $1.1M/yr Amazon United States market (207K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
neutrogena microdermabrasion market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- $791K–$1.1M
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #1,169
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 68%
- Out of stock
- 4.7%
- Avg brand age
- 77 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
99
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
2%
- ZO SKIN HEALTH59%
- TULA12%
- Nip+Fab10%
- DRMTLGY8%
- Dermalogica5%
- Neutrogena4%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top neutrogena microdermabrasion search terms
- zo skin health exfoliating polish68K/yr
- zo exfoliating polish41K/yr
- tula exfoliating face scrub13K/yr
- nip fab17K/yr
- neutrogena bright boost13K/yr
- face polish11K/yr
- tula face scrub7K/yr
- nip and fab11K/yr
- zo skin exfoliating polish9K/yr
- tula scrub3K/yr
Top neutrogena microdermabrasion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZO SKIN HEALTH Exfoliating Polish (formerly Offects Exfoliating Polish) 2.3 Ounce (Pack of 1) (22228834)
ZO SKIN HEALTH$59.694.7★1,854 rev
ZO-SH for ZO SKIN HEALTH Exfoliating Polish 2.3oz/65g
ZO SKIN HEALTH$74.664.6★25 rev
Exfoliating Polish (Travel Size)
ZO SKIN HEALTH$39.885.0★5 rev
DRMTLGY Microdermabrasion Scrub Face Exfoliator to Smooth & Polish Dull Rough Skin Gentle Facial Scrub with Pumice 2 oz
DRMTLGY$18.964.6★11,501 rev
TULA Skincare So Polished Exfoliating Sugar Scrub Face Scrub for Dullness & Uneven Texture with Prebiotic Extracts & Papaya Fruit Enzymes 2.9 OZ
TULA$29.694.6★1,522 rev
Newest
by launch dateExfoliating Polish (Travel Size)
ZO SKIN HEALTH$39.885 rev
MAREE Face Exfoliator Microdermabrasion Facial Scrub & Exfoliating Face Wash for Women Collagen & Glycolic Acid Gentle Scrub and Exfoliant Men Exfoliating Scrubber Exfoliante Facial Cleanser
MAREE$11.45717 rev
ZO-SH for ZO SKIN HEALTH Exfoliating Polish 2.3oz/65g
ZO SKIN HEALTH$74.6625 rev
Nip+Fab Peptide Fix Finishing Oil 2% 1.01 fl oz Perfect Finish for All Skincare Routines Support the Skin Barrier Brighter Smoother Skin Lightweight Bi-Phase Anti-Wrinkle Formula
Nip+Fab$41.97564 rev
ZO SKIN HEALTH Dual Action Scrub (116 g / 4 Oz.)
ZO SKIN HEALTH$69.61140 rev
Trending
90-day click momentumZO-SH for ZO SKIN HEALTH Exfoliating Polish 2.3oz/65g
ZO SKIN HEALTH$74.664.6★
Zo Skin Health Offects Exfoliating Polish - 65g/2.5oz
ZO SKIN HEALTH$67.314.7★
Exfoliating Polish (Travel Size)
ZO SKIN HEALTH$39.885.0★
ZO Skin Health Complexion Clearing Program
ZO SKIN HEALTH$135.304.5★
ZO Skin Health Exfoliating Aggressive Anti-Aging Program
ZO SKIN HEALTH$273.164.3★
What buyers say about neutrogena microdermabrasion
What buyers praise and complain about, mined from review topics.What buyers love
“Makes my skin soft”
“The price point is affordable for such quality”
“Facial cleaning”
“It feels gentle on my skin”
“Good price”
“This is a really good exfoliator”
“no gross smell”
“Hydrating”
“Easy to Use”
“Beautiful Glow”
What buyers complain about
“Waste of money”
“Smaller than expected”
“Also made my skin really itchy”
“Bad odor”
“the pads are DRY”
“My skin broke out really bad”
“Cheap”
“Received used product”
“did not like the consistency of it at all”
“my skin is on the drier side”
Top return reasons
Common questions
- Is neutrogena microdermabrasion profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the neutrogena microdermabrasion niche?
- 7 brands and 99 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in neutrogena microdermabrasion?
- Top complaints mined from reviews: Value For Money, Size-Overall, Allergies. The return rate is 0.9%.
- When does demand for neutrogena microdermabrasion peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the neutrogena microdermabrasion niche?
- Listings span $11.45–$273.16; the average listing price is $52.71 (sweet spot $15–$100). The average incumbent carries 3,489 reviews — the moat a new listing must climb.