Is neutrogena mens face wash profitable to sell on Amazon United States?

The niche generates $503K/yr across 10 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Skip it (45/100).

How competitive is the neutrogena mens face wash niche?

3 brands and 55 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in neutrogena mens face wash?

Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Allergies. The return rate is 0.3%.

When does demand for neutrogena mens face wash peak?

Demand peaks in Apr; the busiest month runs 5.5× the quietest.

What does it cost to enter the neutrogena mens face wash niche?

Listings span $6.40–$28.31; the average listing price is $13.41 (sweet spot $15–$100). The average incumbent carries 5,847 reviews — the moat a new listing must climb.

neutrogena mens face wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible17.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Good$13.41

avg listing price — sweet spot $15–$100

Price range

Good$6.40–$28.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$503K

$503K/yr · 211K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Review moat

Bad5,846.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, neutrogena mens face wash is a $503K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

neutrogena mens face wash market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $402K–$536K; units × avg price
Conversion rate: 17.8%
Avg BSR: #223
Page quality: 0%
Prime: 90%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

NIVEA MEN65%
Bevel25%
NIVEA10%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +1.8% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 5.5×

Open Trend

Top neutrogena mens face wash search terms

nivea face wash46K/yr +0.0%9.4% conv.
nivea men face wash36K/yr -0.0%13.8% conv.
bevel face wash27K/yr -4.3%18.6% conv.
nivea face wash for men19K/yr +15.7%17.1% conv.
nivea mens face wash14K/yr +8.8%18.0% conv.
nivea face scrub8K/yr +10.7%13.2% conv.
mens face soap8K/yr -8.0%2.8% conv.
face wash for black men6K/yr +4.8%2.4% conv.
nivea men face scrub5K/yr +4.5%16.1% conv.
bevel beard wash5K/yr +1.8%16.5% conv.

All search terms

Top neutrogena mens face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA MEN Maximum Hydration Face Wash Face Wash with Provitamin B5 and Aloe Vera Refreshes and Cleanses without Drying 5 Fl Oz Tube

NIVEA MEN$6.664.6★11,676 rev

Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz

Bevel$11.004.6★2,312 rev

NIVEA MEN Maximum Hydration Face Scrub with Provitamin B5 and Aloe Vera Exfoliating Face Wash Deeply Cleanses to Unclog Pores 4.4 Oz Tube Pack of 3

NIVEA MEN$20.184.7★5,156 rev

NIVEA MEN Sensitive Face Wash with Vitamin E and Chamomile Extract No Drying Alcohol Gentle Face Wash for Men with Sensitive Skin 5 Fl Oz Tube

NIVEA MEN$6.404.5★5,217 rev

Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps

Bevel$28.314.6★1,243 rev

Newest

by launch date

NIVEA MEN Deep Clean Face Wash and Scrub with Natural Charcoal Exfoliating Face Wash for Men Removes Excess Oil Dirt and Impurities Beard Friendly Skin Care 2.5 Fl Oz Tube Pack of 3

NIVEA MEN$20.81248 rev

1y ago

Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps

Bevel$28.311,243 rev

5y ago

Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz

Bevel$11.002,312 rev

7y ago

Nivea Men Deep Impact Intense Clean Face and Beard Wash - Black Carbon 100 ml (3.3 oz)

NIVEA$7.949,552 rev

8y ago

NIVEA MEN Maximum Hydration Face Scrub with Provitamin B5 and Aloe Vera Exfoliating Face Wash Deeply Cleanses to Unclog Pores 4.4 Oz Tube Pack of 3

NIVEA MEN$20.185,156 rev

10y ago

What buyers say about neutrogena mens face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“No complaints”

Smell13%

“Great smell”

Suitability Combination Skin12%

“Another Absolute Miracle for Sensitive Skin”

Cleansing11%

“It cleans my face well”

Value For Money5%

“Good deal”

Soft Feel5%

“This is the most soothing”

Moist/Dry5%

“Moisturizing”

Efficiency3%

“Effective product”

Suitability Dry Skin3%

“Fine if you have dry sensitive skin”

Lather2%

“easy to work into a lather”

What buyers complain about

Smell17%

“has an overpowering scent”

Advertised Vs Actual Product9%

“Not the same product”

Allergies6%

“Made me have an allergic reaction”

Ingredients-Overall4%

“The new formula is not good”

Moist/Dry4%

“It does dry my beard out a bit”

Skin Health4%

“It's also not as gentle on the skin”

Color4%

“are no longer blue”

Leak-Proof3%

“However, they don't seal the tube in anyway and my latest shipment a bunch leaked out all over everything else in the shipment”

Ease Of Cleaning3%

“does not cleanse as well”

Lather3%

“doesn't lather up”

Top return reasons

Advertised Vs Actual Product28%

Leak-Proof17%

Smell13%

Color6%

Product Condition5%

Size-Overall4%

Value For Money4%

Defective Material/Parts3%

Ingredients-Overall3%

Texture/Consistency-Overall2%

Common questions

Is neutrogena mens face wash profitable to sell on Amazon United States?: The niche generates $503K/yr across 10 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Skip it (45/100).
How competitive is the neutrogena mens face wash niche?: 3 brands and 55 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in neutrogena mens face wash?: Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Allergies. The return rate is 0.3%.
When does demand for neutrogena mens face wash peak?: Demand peaks in Apr; the busiest month runs 5.5× the quietest.
What does it cost to enter the neutrogena mens face wash niche?: Listings span $6.40–$28.31; the average listing price is $13.41 (sweet spot $15–$100). The average incumbent carries 5,847 reviews — the moat a new listing must climb.