Neutrogena Mens Face Wash

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $503K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

17.8%

Market size, estimated

$503Ka year

Peak month

April5.5× the quietest month

Top search term

nivea face wash46K searches a year

Listings sell for $13.41 on average, from $6.40 to $28.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $13.41 that is $40K to $54K a year per listing.

Average price

$13.41under the $15 to $100 sweet spot

Price range

$6.40–$28.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$40K–$54K

Returns

0.3%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #223 within Cleansers. It carries 5,847 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#223in Cleansers

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

5,847per listing

Listings tracked

10

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

80 months