neutrogena eye cream
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$27.63avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.95–$68.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Bad$86K$86K/yr · 105K searches
Review moat
Bad9,414.57avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, neutrogena eye cream is a $86K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
neutrogena eye cream market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $83K–$111K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.7%
- Avg brand age
- 53 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
89
Top-5 brand share
58%
Top 20: 99%
Top-5 click share
49%
Top 20: 93%
Open market
35%
- The Ordinary20%
- Beauty of Joseon14%
- medicube10%
- RoC8%
- POEROES6%
- Loxadz6%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +4.5% search growth over the last 90 days.Peak months: Jan, Aug · busiest ÷ quietest = 4.3×
Top neutrogena eye cream search terms
- musely eye serum49K/yr
- eye treatment serums24K/yr
- dark circle serum4K/yr
- maelys too fine7K/yr
- too fine maelys8K/yr
- poreless eye serum886/yr
- maelys too fine eye serum10K/yr
- poeroes with caffeine eye serum2K/yr
Top neutrogena eye cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz
Beauty of Joseon$14.734.4★19,602 rev
The Ordinary Caffeine Solution 5% + EGCG Eye Serum Depuffing Eye Serum for Dark Circles and Tired Eyes 1 Fl Oz
The Ordinary$8.864.4★18,243 rev
medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube$16.654.5★4,649 rev
The Ordinary Multi-Peptide Eye Serum Anti-Aging Formula for Crows Feet Dark Circles & Puffiness 0.5 Fl Oz
The Ordinary$23.904.6★1,438 rev
RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Skin Care Treatment Women and Men 0.5 oz (Packaging May Vary)
RoC$21.274.3★33,934 rev
Newest
by launch date
Doracome Caffeine & Retinol Under Eye Serum Dermatologist-Tested Fast Absorbing Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles While Providing Moisturizing Care
Doracome$39.4116 rev
ASAMO Retinol & Vegan Collagen Eye Serum - Rapid Reduction Serum for Bags Dark Circles and Wrinkles - Firming & Energizing Eye Treatment - 20ml
ASAMO$39.9231 rev
Doracome Caffeine & Retinol Under Eye Serum Dermatologist-Tested Fast Absorbing Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles While Providing Moisturizing Care
Doracome$38.743 rev
Under Eye Brightener Roller - Caffeine & Retinol Eye Serum for Dark Circles
Loxadz$39.0231 rev
Eye Cream with 360 Roller Anti Aging Treatment for Wrinkles & Fine Lines Caffeine Under Eye Serum for Dark Circles & Puffiness Retinol Peptides 0.6 fl oz
LAOBAI$10.42203 rev
Trending
90-day click momentumASAMO Retinol & Vegan Collagen Eye Serum - Rapid Reduction Serum for Bags Dark Circles and Wrinkles - Firming & Energizing Eye Treatment - 20ml
ASAMO$39.924.9★
Under Eye Brightener Roller - Caffeine & Retinol Eye Serum for Dark Circles
Loxadz$39.023.4★
Doracome Caffeine & Retinol Under Eye Serum Dermatologist-Tested Fast Absorbing Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles While Providing Moisturizing Care
Doracome$39.412.8★
Eye Cream with 360 Roller Anti Aging Treatment for Wrinkles & Fine Lines Caffeine Under Eye Serum for Dark Circles & Puffiness Retinol Peptides 0.6 fl oz
LAOBAI$10.424.1★
Doracome Caffeine & Retinol Under Eye Serum Dermatologist-Tested Fast Absorbing Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles While Providing Moisturizing Care
Doracome$38.742.5★
What buyers say about neutrogena eye cream
What buyers praise and complain about, mined from review topics.What buyers love
“So, the product I believe is of fair quality”
“Super hydrating”
“much cheaper”
“Smooth and creamy”
“It works extremely well”
“Good for the skin”
“easily absorbed”
“Ease of application”
“Works quickly to help with dark spots”
“Lightweight and easy to use”
What buyers complain about
“This barely works”
“Allergic Reaction”
“Absolutely no improvement”
“Expensive”
“Its not hydrating at all”
“wrinkles around our eyes”
“False advertising”
“irritated my skin”
“Kind of oily”
“NOT the quality that I expected”
Top return reasons
Common questions
- Is neutrogena eye cream profitable to sell on Amazon United States?
- The niche generates $86K/yr across 28 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the neutrogena eye cream niche?
- 22 brands and 89 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in neutrogena eye cream?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.8%.
- When does demand for neutrogena eye cream peak?
- Demand peaks in Jan–Aug; the busiest month runs 4.3× the quietest.
- What does it cost to enter the neutrogena eye cream niche?
- Listings span $5.95–$68.54; the average listing price is $27.63 (sweet spot $15–$100). The average incumbent carries 9,415 reviews — the moat a new listing must climb.