Skip to content

Neutrogena Deep Moisture Night Cream

Fail

The top 5 brands take 100% of clicks, so Neutrogena Deep Moisture Night Cream is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$8K/yr7K searches / yr
90-day growth
-42.5%search demand this quarter
Competition
82%top-5 click share · 2 brands · 59 sellers

Flapen Score

Neutrogena Deep Moisture Night Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Neutrogena Deep Moisture Night Cream is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neutrogena Deep Moisture Night Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Neutrogena Deep Moisture Night Cream 7K times last year and spent an estimated $8K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-42.5%
Conversion, latest week
6.0%
Market size, estimated
$8Ka year
Peak month
December1.9× the quietest month
Top search term
neutrogena deep moisture night cream4K searches a year

02 · Price

A sale here is worth $19.19.

Listings sell for $19.19 on average, from $10.98 to $33.09. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $19.19 that is $0 to $2K a year per listing.

Average price
$19.19inside the $15 to $100 sweet spot
Price range
$10.98–$33.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #353 within Lotions. It carries 9,363 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#353in Lotions
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
9,363per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Neutrogena Deep Moisture Night Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 26%

Demand

Neutrogena Deep Moisture Night Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Neutrogena Deep Moisture Night Cream

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Smell”
0.6%of orders come back
“Added fragrance too much”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Neutrogena Deep Moisture Night Cream questions

Answered from the same tracked data.