neutrogena deep moisture night cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$19.19avg listing price — sweet spot $15–$100
Price range
Great$10.98–$33.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,363avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-42.5%90-day search growth — must beat 0% to launch
Market size
Bad$8K$8K/yr · 7K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, neutrogena deep moisture night cream is a $8K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 32/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
neutrogena deep moisture night cream market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $10K–$14K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #353
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 102 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Neutrogena94%
- Amazon Basics6%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -42.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top neutrogena deep moisture night cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena Norwegian Formula Deep Moisturiser Body Lotion - Dry Skin (400ml)
Neutrogena$10.984.6★7,607 rev
Neutrogena Triple Age Repair Night Face Moisturizer - with Hexinol Technology & Vitamin C Anti-Wrinkle Face Cream Visibly Reduces the look Wrinkles & Firms Skin While You Sleep 1.7 oz
Neutrogena$20.844.5★18,470 rev
NEUTROGENA Norwegian Formula Deep Moisture Hypoallergenic Body Lotion (Pack of 3) For Dry Skin - (13.5oz or 400ml)
Neutrogena$28.904.6★7,607 rev
Neutrogena Deep Moisture Body Lotion for Dry Skin Norwegian Formula 24 Hour Moisture 13.5 Ounce (Pack of 3)
Neutrogena$33.094.6★676 rev
Neutrogena Triple Age Repair Face Moisturizer SPF 25 Anti-Aging Cream with Hexinol Technology Vitamin C Glycerin and Shea Butter to Help Reduce Wrinkles 1.7 fl oz
Neutrogena$20.584.5★20,467 rev
Newest
by launch date
Amazon Basics Triple Replenishing Moisturizer Night Cream with Vitamin C Glycerin Shea Butter 1.7 Ounces 1-Pack
Amazon Basics$11.42791 rev
NEUTROGENA Norwegian Formula Deep Moisture Hypoallergenic Body Lotion (Pack of 3) For Dry Skin - (13.5oz or 400ml)
Neutrogena$28.907,607 rev
Neutrogena Hydro Boost Night Pressed Serum - with Hyaluronic Acid & Antioxidants Hydrating Face Moisturizer that Restores & Revitalizes Skin Overnight for Normal to Extra Dry Skin 1.7 oz
Neutrogena$14.6811,679 rev
Neutrogena Deep Moisture Body Lotion for Dry Skin Norwegian Formula 24 Hour Moisture 13.5 Ounce (Pack of 3)
Neutrogena$33.09676 rev
Neutrogena Norwegian Formula Deep Moisturiser Body Lotion - Dry Skin (400ml)
Neutrogena$10.987,607 rev
Trending
90-day click momentum
Neutrogena Norwegian Formula Dry Body Lotion 250 ml
Neutrogena$13.034.6★
Neutrogena Triple Age Repair Face Moisturizer SPF 25 Anti-Aging Cream with Hexinol Technology Vitamin C Glycerin and Shea Butter to Help Reduce Wrinkles 1.7 fl oz
Neutrogena$20.584.5★
Neutrogena Norwegian Formula Deep Moisturiser Body Lotion - Dry Skin (400ml)
Neutrogena$10.984.6★
NEUTROGENA Norwegian Formula Deep Moisture Hypoallergenic Body Lotion (Pack of 3) For Dry Skin - (13.5oz or 400ml)
Neutrogena$28.904.6★
Neutrogena Deep Moisture Body Lotion for Dry Skin Norwegian Formula 24 Hour Moisture 13.5 Ounce (Pack of 3)
Neutrogena$33.094.6★
What buyers say about neutrogena deep moisture night cream
What buyers praise and complain about, mined from review topics.What buyers love
“Hydrates skin”
“Goes on smooth”
“Great product use it daily”
“Perfect for the face”
“Great Value”
“which is nice if you deal with dryness”
“Absorbs completely”
“It is fragrance free”
“Wrinkles are really less visible on the face”
“Works well”
What buyers complain about
“Added fragrance too much”
“Irritates my skin”
“Not a moisturizer”
“Just pricey”
“Didn't work for me”
“definitely a returned item from another customer”
“Do NOT USE on dry skin if your environment is currently dry unless you have a humidifier”
“I don't like the texture of it”
“it definitely doesnt feel anything like it was described”
“my skin/eye area started to burn”
Top return reasons
Common questions
- Is neutrogena deep moisture night cream profitable to sell on Amazon United States?
- The niche generates $8K/yr across 8 tracked products. 90-day search growth is -42.5%. Flapen's verdict: Skip it (32/100).
- How competitive is the neutrogena deep moisture night cream niche?
- 2 brands and 59 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in neutrogena deep moisture night cream?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.6%.
- When does demand for neutrogena deep moisture night cream peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the neutrogena deep moisture night cream niche?
- Listings span $10.98–$33.09; the average listing price is $19.19 (sweet spot $15–$100). The average incumbent carries 9,363 reviews — the moat a new listing must climb.