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Nest Perfume

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Nest Perfume is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$287K/yr257K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
42%top-5 click share · 4 brands · 102 sellers

Flapen Score

Nest Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Nest Perfume is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nest Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Nest Perfume 257K times last year and spent an estimated $287K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
2.2%
Market size, estimated
$287Ka year
Peak month
December2.1× the quietest month
Top search term
nest perfume119K searches a year

02 · Price

A sale here is worth $51.68.

Listings sell for $51.68 on average, from $12.51 to $119.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $51.68 that is $5K to $13K a year per listing.

Average price
$51.68inside the $15 to $100 sweet spot
Price range
$12.51–$119.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #2,680 within Women's. It carries 460 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
63%
Out of stock, average day
16.2%
Average rank
#2,680in Women's
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
460per listing
Listings tracked
38

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
65 months

Products

Top Nest Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$23K$34K$46K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 82%

Open market

0%

  • NEST New York88%
  • NEST Fragrances8%
  • dcv3%
  • Bella Vita Luxury1%
  • Open — no brand owns it (0%)

Demand

Nest Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Nest Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nest perfume119K/yr
  • nest perfume oil28K/yr
  • nest indigo14K/yr
  • nest new york perfume14K/yr
  • nest perfumes for women16K/yr
  • nest indigo perfume21K/yr
  • nest oil perfume7K/yr
  • nest sunkissed hibiscus perfume6K/yr
  • nest fragrances for women4K/yr
  • indigo nest perfume9K/yr

Reviews and returns

What reviews say buyers love and hate about Nest Perfume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell69%−0.30

Chemical Smell

Gross smell

Chemical Scent

Durability4%+1.19

Broken

longevity poor

Does not last

Alcohol Content3%−0.07

Strong alcohol smell

Smells like alcohol

Smells like alcohol

Advertised Vs Actual Product2%−0.03

Not as advertised

False advertisement

False advertising

Value For Money2%+1.05

WASTE OF MONEY

Price gouging

Not worth price

Love

Smell72%−0.30

Fresh fragrance

Fresh scent

Light scent

Value For Money5%+1.05

Definitely worth the price

Cant beat this price

Excellent value

Durability4%+1.19

durable

has staying power

lasts all day

Size-Overall3%+0.77

convenient size

It fits in the palm of my hand

good size

Quality-Overall2%+0.26

Trusted the good reviews

Good Quality

No complaints

Return

0.0% Return rate 14% Fixable by listing

Smell43%▁▁▁▁▁█

Chemical Smell

Gross smell

Chemical Scent

Product Condition14%
Strength14%▁█▁▁▁▁

Way too strong

Too strong for me

its not as strong

Defective Material/Parts14%
Advertised Vs Actual Product14%

Not as advertised

False advertisement

False advertising

FAQ

Common Nest Perfume questions

Answered from the same tracked data.