nest perfume
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$51.68avg listing price — sweet spot $15–$100
Price range
Great$12.51–$119.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great459.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$287K$287K/yr · 257K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nest perfume is a $287K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
nest perfume market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $207K–$258K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #2,680
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 55%
- Out of stock
- 16.2%
- Avg brand age
- 65 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 82%
Open market
0%
- NEST New York88%
- NEST Fragrances8%
- dcv3%
- Bella Vita Luxury1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top nest perfume search terms
- nest perfume119K/yr
- nest perfume oil28K/yr
- nest indigo14K/yr
- nest new york perfume14K/yr
- nest perfumes for women16K/yr
- nest indigo perfume21K/yr
- nest oil perfume7K/yr
- nest sunkissed hibiscus perfume6K/yr
- nest fragrances for women4K/yr
- indigo nest perfume9K/yr
Top nest perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nest New York Eau de Parfum Discovery Set Clear
NEST New York$53.944.4★72 rev
NEST New York Indigo Eau De Parfum 50 mL/1.7 fl oz.
NEST New York$81.035.0★5 rev
NEST New York Golden Nectar Eau de Parfum (Full Size) - 50 mL
NEST New York$67.254.7★17 rev
NEST New York Perfume Oil Discovery Set - Includes Balinese Coconut Turkish Rose Seville Orange Indian Jasmine & Madagascar Vanilla - Vegan & Cruelty Free
NEST New York$43.194.2★76 rev
NEST New York Indigo Eau de Parfum (Travel Spray) - 8 mL
NEST New York$27.654.3★28 rev
Newest
by launch dateNEST New York Indigo Eau de Parfum (Travel Spray) - 8 mL
NEST New York$27.6528 rev
NEST New York Indigo Eau de Parfum (Full Size) - 50 mL
NEST New York$76.8728 rev
NEST New York Perfume Oil Discovery Set - Includes Balinese Coconut Turkish Rose Seville Orange Indian Jasmine & Madagascar Vanilla Rollerballs - Vegan & Cruelty Free
NEST New York$42.4630 rev
NEST New York Indigo Eau De Parfum 50 mL/1.7 fl oz.
NEST New York$81.035 rev
NEST New York Wild Poppy Eau de Parfum (Full Size) - 50 mL - Vegan & Cruelty Free
NEST New York$67.3035 rev
Trending
90-day click momentumNEST New York Indigo Eau de Parfum (Full Size) - 50 mL
NEST New York$76.874.3★
NEST New York Indigo Eau de Parfum (Travel Spray) - 8 mL
NEST New York$27.654.3★
NEST New York Golden Nectar Eau de Parfum (Travel Spray) - 8 mL
NEST New York$28.894.9★
NEST New York Perfume Oil Discovery Set - Includes Balinese Coconut Turkish Rose Seville Orange Indian Jasmine & Madagascar Vanilla Rollerballs - Vegan & Cruelty Free
NEST New York$42.464.0★
NEST New York Golden Nectar Eau de Parfum (Full Size) - 50 mL
NEST New York$67.254.7★
What buyers say about nest perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh fragrance”
“Definitely worth the price”
“durable”
“convenient size”
“Trusted the good reviews”
“smooth”
“great gift”
“Looks exactly as pictured”
“Easy to use”
“the moon is glistening off the lake providing a dreamy glow”
What buyers complain about
“Chemical Smell”
“Broken”
“Strong alcohol smell”
“Not as advertised”
“WASTE OF MONEY”
“Too expensive for the lack of quality”
“Way too strong”
“the bottle is so tiny”
“The bottle also leaks”
“Highly allergic to this”
Top return reasons
Common questions
- Is nest perfume profitable to sell on Amazon United States?
- The niche generates $287K/yr across 38 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the nest perfume niche?
- 4 brands and 102 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nest perfume?
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.0%.
- When does demand for nest perfume peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the nest perfume niche?
- Listings span $12.51–$119.98; the average listing price is $51.68 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.