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Nest Madagascar Vanilla Perfume Oil

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 99% of clicks, so Nest Madagascar Vanilla Perfume Oil is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$477K/yr344K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
34%top-5 click share · 7 brands · 111 sellers

Flapen Score

Nest Madagascar Vanilla Perfume Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Nest Madagascar Vanilla Perfume Oil is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nest Madagascar Vanilla Perfume Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Nest Madagascar Vanilla Perfume Oil 344K times last year and spent an estimated $477K. The top 5 brands take 99% of clicks. Demand peaks in Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $477K a year.

Searches, last 12 months
344K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
2.9%
Market size, estimated
$477Ka year
Peak month
July1.9× the quietest month
Top search term
nest perfume119K searches a year

02 · Price

A sale here is worth $47.02.

Listings sell for $47.02 on average, from $12.51 to $119.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $47.02 that is $5K to $12K a year per listing.

Average price
$47.02inside the $15 to $100 sweet spot
Price range
$12.51–$119.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #2,169 within Women's. It carries 792 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
74%
Out of stock, average day
10.7%
Average rank
#2,169in Women's
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
792per listing
Listings tracked
57

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
66 months

Products

Top Nest Madagascar Vanilla Perfume Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

7 flat

Sellers

111

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

1%

  • Brand 174%
  • Brand 217%
  • Brand 35%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Nest Madagascar Vanilla Perfume Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Nest Madagascar Vanilla Perfume Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nest perfume119K/yr
  • nest perfume oil28K/yr
  • lavanila17K/yr
  • nest madagascar vanilla perfume oil21K/yr
  • nest indigo14K/yr
  • nest new york perfume14K/yr
  • nest perfumes for women16K/yr
  • nest madagascar vanilla13K/yr
  • nest indigo perfume21K/yr
  • la vanilla perfume12K/yr

Reviews and returns

What reviews say buyers love and hate about Nest Madagascar Vanilla Perfume Oil

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Smell”
64%of negative reviews mention “Smell”
0.2%of orders come back
“Chemical Smell”
A buyer, on “Smell”64% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nest Madagascar Vanilla Perfume Oil questions

Answered from the same tracked data.