nest madagascar vanilla perfume oil
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$47.02avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$12.51–$119.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good791.63avg incumbent reviews — the moat a new listing must climb
Market size
Good$477K$477K/yr · 344K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nest madagascar vanilla perfume oil is a $477K/yr Amazon United States market (344K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Worth a look — 58/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
nest madagascar vanilla perfume oil market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $376K–$470K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #2,169
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 65%
- Out of stock
- 10.7%
- Avg brand age
- 66 months
- Avg seller age
- 137 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
7 flat
Sellers
111
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
34%
Top 20: 73%
Open market
1%
- NEST New York74%
- Lavanila17%
- NEST Fragrances5%
- dcv2%
- PHLUR1%
- Bella Vita Luxury1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Top nest madagascar vanilla perfume oil search terms
- nest perfume119K/yr
- nest perfume oil28K/yr
- lavanila17K/yr
- nest madagascar vanilla perfume oil21K/yr
- nest indigo14K/yr
- nest new york perfume14K/yr
- nest perfumes for women16K/yr
- nest madagascar vanilla13K/yr
- nest indigo perfume21K/yr
- la vanilla perfume12K/yr
Top nest madagascar vanilla perfume oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nest New York Eau de Parfum Discovery Set Clear
NEST New York$53.944.4★72 rev
LAVANILA Pure Vanilla Perfume for Women 1.7 Fl Oz Clean Vanilla Perfume Long Lasting Womens Eau de Parfum with Madagascar Vanilla Natural Fragrance Womens Fragrances
Lavanila$50.394.1★5,450 rev
NEST New York Golden Nectar Eau de Parfum (Full Size) - 50 mL
NEST New York$67.254.7★17 rev
NEST New York Madagascar Vanilla Perfume Oil (Full Size) - 30 mL
NEST New York$94.804.3★56 rev
NEST New York Indigo Eau De Parfum 50 mL/1.7 fl oz.
NEST New York$81.035.0★5 rev
Newest
by launch date
NEST New York Indigo Eau de Parfum (Travel Spray) - 8 mL
NEST New York$27.6528 rev
NEST New York Perfume Oil Discovery Set - Includes Balinese Coconut Turkish Rose Seville Orange Indian Jasmine & Madagascar Vanilla Rollerballs - Vegan & Cruelty Free
NEST New York$42.4630 rev
NEST New York Indigo Eau De Parfum 50 mL/1.7 fl oz.
NEST New York$81.035 rev
NEST New York Madagascar Vanilla Eau de Parfum (Travel Spray) - 8 mL
NEST New York$29.3456 rev
NEST New York Golden Nectar Eau de Parfum (Travel Spray) - 8 mL
NEST New York$28.8917 rev
Trending
90-day click momentumNEST New York Indigo Eau de Parfum (Travel Spray) - 8 mL
NEST New York$27.654.3★
NEST New York Perfume Oil Discovery Set - Includes Balinese Coconut Turkish Rose Seville Orange Indian Jasmine & Madagascar Vanilla Rollerballs - Vegan & Cruelty Free
NEST New York$42.464.0★
NEST New York Madagascar Vanilla Eau de Parfum (Full Size) - 50 mL
NEST New York$86.044.3★
NEST New York Madagascar Vanilla Perfume Oil (Rollerball) - 6 mL
NEST New York$29.844.3★
NEST New York Golden Nectar Eau de Parfum (Full Size) - 50 mL
NEST New York$67.254.7★
What buyers say about nest madagascar vanilla perfume oil
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh fragrance”
“Definitely worth the price”
“durable”
“convenient size”
“The bottle is nice quality as well”
“smooth”
“great gift”
“Looks exactly as pictured”
“Easy to use up quickly”
“Works for warm and cool weather”
What buyers complain about
“Chemical Smell”
“Does not last”
“Strong alcohol smell”
“Price gouging”
“Not as advertised”
“the bottle was so small”
“Low quality”
“Leaks at the sprayer”
“its really weak”
“Highly allergic to this”
Top return reasons
Common questions
- Is nest madagascar vanilla perfume oil profitable to sell on Amazon United States?
- The niche generates $477K/yr across 57 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the nest madagascar vanilla perfume oil niche?
- 7 brands and 111 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in nest madagascar vanilla perfume oil?
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.2%.
- When does demand for nest madagascar vanilla perfume oil peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the nest madagascar vanilla perfume oil niche?
- Listings span $12.51–$119.98; the average listing price is $47.02 (sweet spot $15–$100). The average incumbent carries 792 reviews — the moat a new listing must climb.