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Neova

Fail

The top 5 brands take 100% of clicks, so Neova is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$407K/yr61K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
74%top-5 click share · 2 brands · 7 sellers

Flapen Score

Neova against its category

The dotted line is the Beauty & Personal Care average. Past it, Neova is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neova market on Amazon at a glance

Shoppers on Amazon United States searched for Neova 61K times last year and spent an estimated $407K. All 2 brands take every click. Demand peaks in Jan–Feb–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $407K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
7.5%
Market size, estimated
$407Ka year
Peak month
February2.5× the quietest month
Top search term
neova20K searches a year

02 · Price

A sale here is worth $88.45.

Listings sell for $88.45 on average, from $37.38 to $139.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $88.45 that is $22K to $44K a year per listing.

Average price
$88.45inside the $15 to $100 sweet spot
Price range
$37.38–$139.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$22K–$44K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,739 within Face Moisturizers. It carries 214 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,739in Face Moisturizers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
214per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Neova products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 228%

Demand

Neova search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Neova search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neova20K/yr
  • neova dna total repair serum9K/yr
  • neova skincare9K/yr
  • photozyme5K/yr
  • dna repair enzymes6K/yr
  • dna repair enzymes skincare3K/yr
  • dna repair3K/yr
  • neova dna total repair2K/yr
  • photozyme dna repair1K/yr
  • photozyme dna youth recovery3K/yr

Reviews and returns

What reviews say buyers love and hate about Neova

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Suitability Combination Skin”
31%of negative reviews mention “Value For Money”
1.3%of orders come back
“More expensive”
A buyer, on “Value For Money”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Neova questions

Answered from the same tracked data.