- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $407K/yr61K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 74%top-5 click share · 2 brands · 7 sellers
Flapen Score
Neova against its category
The dotted line is the Beauty & Personal Care average. Past it, Neova is stronger. Inside it, weaker.
Market
The Neova market on Amazon at a glance
Shoppers on Amazon United States searched for Neova 61K times last year and spent an estimated $407K. All 2 brands take every click. Demand peaks in Jan–Feb–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $407K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $407Ka year
- Peak month
- February2.5× the quietest month
- Top search term
- neova20K searches a year
02 · Price
A sale here is worth $88.45.
Listings sell for $88.45 on average, from $37.38 to $139.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $88.45 that is $22K to $44K a year per listing.
- Average price
- $88.45inside the $15 to $100 sweet spot
- Price range
- $37.38–$139.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $22K–$44K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,739 within Face Moisturizers. It carries 214 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,739in Face Moisturizers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 214per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Neova products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NEOVA SmartSkincare DNA Total Repair Serum 30 mL 1 fl. Oz. | Reduces Wrinkles Uneven Texture & Hyperpigmentation | Sun Damage Repair Serum
- Price
- $124.13
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 7y ago

Photozyme DNA Youth Recovery Facial Serum | 1.7 Fl Oz
- Price
- $103.07
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 7y ago

NEOVA SmartSkincare Silc Sheer 2.0 Tinted Sunscreen 2.5 fl oz | Broad Spectrum SPF 40 | Up To 80 min. Water Resistance | Oil & Fragrance Free | For All Skin Types
- Price
- $68.50
- Rating
- 4.7/5
- Reviews
- 958
- Age
- 22y ago

NEOVA SmartSkincare Creme de la Copper Moisturizing Cream with DNA Repair Enzymes and Copper Peptide Complex for All Day Hydradtion. Dermatologist Tested.
- Price
- $139.08
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 7y ago

NEOVA SmartSkincare Cu3 Tissue Repair & Post Laser Cream 56g 2 Oz. | Clinical Repair Copper Peptide Cream | Improves & Accelerates Skin Healing & Reduces Irritation
- Price
- $61.35
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 7y ago
Trending
estimated 90-day click momentum
Photozyme DNA Youth Recovery Facial Serum | 0.5 Fl Oz
- Price
- $37.38
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago

NEOVA SmartSkincare Silc Sheer 2.0 Tinted Sunscreen 2.5 fl oz | Broad Spectrum SPF 40 | Up To 80 min. Water Resistance | Oil & Fragrance Free | For All Skin Types
- Price
- $68.50
- Rating
- 4.7/5
- Reviews
- 958
- Age
- 22y ago

NEOVA SmartSkincare Creme de la Copper Moisturizing Cream with DNA Repair Enzymes and Copper Peptide Complex for All Day Hydradtion. Dermatologist Tested.
- Price
- $139.08
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 7y ago

NEOVA SmartSkincare DNA Total Repair Serum 30 mL 1 fl. Oz. | Reduces Wrinkles Uneven Texture & Hyperpigmentation | Sun Damage Repair Serum
- Price
- $124.13
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 7y ago

Photozyme DNA Repair Anti Aging Body Lotion Complex with DNA Enzymes + Omega 3 + 6 | Moisturizing Hydrating + Nourishing Skin Cream to Repair Sun Damage | Fragrance Free Unscented | 8 Fl. Oz
- Price
- $99.59
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 6y ago
Newest
by launch date
Photozyme DNA Youth Recovery Facial Serum | 0.5 Fl Oz
- Price
- $37.38
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago

Photozyme Ultra Rich DNA Facial Cream - Hydrating Superfoods - with DNA Repair Enzymes and Antioxidants - Helps Repair Photodamage and Dry Skin - for All Skin Types - 1.7 Fl Oz. / 50 ml
- Price
- $104.49
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 6y ago

Photozyme DNA Repair Enzymes GFS Plus Facial Night Serum | 0.5% Retinol for Aging Skin Beauty Skincare Treatment for Fine Lines Wrinkles Acne Scars | UV Dark Spot Corrector Non Irritating | 1.7
- Price
- $100.81
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 6y ago

Photozyme DNA Repair Anti Aging Body Lotion Complex with DNA Enzymes + Omega 3 + 6 | Moisturizing Hydrating + Nourishing Skin Cream to Repair Sun Damage | Fragrance Free Unscented | 8 Fl. Oz
- Price
- $99.59
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 6y ago

NEOVA SmartSkincare Creme de la Copper Moisturizing Cream with DNA Repair Enzymes and Copper Peptide Complex for All Day Hydradtion. Dermatologist Tested.
- Price
- $139.08
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- NEOVA72%
- Photozyme28%
Demand
Neova search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Neova search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neova20K/yr
- neova dna total repair serum9K/yr
- neova skincare9K/yr
- photozyme5K/yr
- dna repair enzymes6K/yr
- dna repair enzymes skincare3K/yr
- dna repair3K/yr
- neova dna total repair2K/yr
- photozyme dna repair1K/yr
- photozyme dna youth recovery3K/yr
Reviews and returns
What reviews say buyers love and hate about Neova
We read the reviews and the return reasons for every product selling here.
“More expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neova questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









