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Neostrata

Maybe

Prices already span $30.53–$89.89, with room to position. But the top 5 brands take 100% of clicks, so Neostrata is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$178K/yr78K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
56%top-5 click share · 1 brands · 3 sellers

Flapen Score

Neostrata against its category

The dotted line is the Beauty & Personal Care average. Past it, Neostrata is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neostrata market on Amazon at a glance

Shoppers on Amazon United States searched for Neostrata 78K times last year and spent an estimated $178K. One brand takes every click. Demand peaks in Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
4.0%
Market size, estimated
$178Ka year
Peak month
October1.7× the quietest month
Top search term
neostrata76K searches a year

02 · Price

A sale here is worth $57.63.

Listings sell for $57.63 on average, from $30.53 to $89.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $57.63 that is $6K to $14K a year per listing.

Average price
$57.63inside the $15 to $100 sweet spot
Price range
$30.53–$89.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #2,330 within Cleansers. It carries 233 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#2,330in Cleansers
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
233per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Neostrata products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Neostrata search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Neostrata

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Suitability Combination Skin”
36%of negative reviews mention “Value For Money”
1.2%of orders come back
“Expensive”
A buyer, on “Value For Money”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Neostrata questions

Answered from the same tracked data.