Neon Scrunchies

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

81K

Growth, 90 days vs prior 90

+34.1%

Conversion, latest week

9.5%

Market size, estimated

$61Ka year

Peak month

October3.9× the quietest month

Top search term

neon scrunchies37K searches a year

Listings sell for $8.00 on average, from $3.91 to $15.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.00 that is $800 to $2K a year per listing.

Average price

$8.00under the $15 to $100 sweet spot

Price range

$3.91–$15.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$800–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #6,214 within Elastics & Ties. It carries 1,305 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#6,214in Elastics & Ties

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,305per listing

Listings tracked

23

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months