Neon Nail Polish

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +166.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

232K

Growth, 90 days vs prior 90

+166.0%

Conversion, latest week

1.6%

Market size, estimated

$38Ka year

Peak month

June7.2× the quietest month

Top search term

neon nail polish147K searches a year

Listings sell for $10.20 on average, from $1.39 to $24.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.20 that is $0 to $1K a year per listing.

Average price

$10.20under the $15 to $100 sweet spot

Price range

$1.39–$24.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.7%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #270 within Nail Polish. It carries 12,167 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

90%

Out of stock, average day

7.9%

Average rank

#270in Nail Polish

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

12,167per listing

Listings tracked

62

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months