Neon Gel Nail Polish

Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +200.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months

588K

Growth, 90 days vs prior 90

+200.5%

Conversion, latest week

2.9%

Market size, estimated

$244Ka year

Peak month

May9.4× the quietest month

Top search term

neon gel nail polish148K searches a year

Listings sell for $14.44 on average, from $3.89 to $99.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $14.44 that is $1K to $4K a year per listing.

Average price

$14.44under the $15 to $100 sweet spot

Price range

$3.89–$99.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #74 within Gel Polish. It carries 18,386 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#74in Gel Polish

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

18,386per listing

Listings tracked

87

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

46 months