Neon Eyeshadow Palette
FailThe top 5 brands take 94% of clicks, so Neon Eyeshadow Palette is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $102K/yr220K searches / yr
- 90-day growth
- +13.2%search demand this quarter
- Competition
- 41%top-5 click share · 11 brands · 44 sellers
Flapen Score
Neon Eyeshadow Palette against its category
The dotted line is the Beauty & Personal Care average. Past it, Neon Eyeshadow Palette is stronger. Inside it, weaker.
Market
The Neon Eyeshadow Palette market on Amazon at a glance
Shoppers on Amazon United States searched for Neon Eyeshadow Palette 220K times last year and spent an estimated $102K. The top 5 brands take 94% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- +13.2%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $102Ka year
- Top search term
- ucanbe eyeshadow palette64K searches a year
02 · Price
A sale here is worth $13.84.
Listings sell for $13.84 on average, from $2.72 to $57.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.84 that is $1K to $3K a year per listing.
- Average price
- $13.84under the $15 to $100 sweet spot
- Price range
- $2.72–$57.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #245 within Eyes. It carries 6,661 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #245in Eyes
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 6,661per listing
- Listings tracked
- 45
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Neon Eyeshadow Palette products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
44
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
41%
Top 20: 75%
Open market
5%
- Brand 182%
- Brand 23%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (5 brands, 5%)
Demand
Neon Eyeshadow Palette search demand
Weekly searches over the year. Pick a range.
Search terms
Top Neon Eyeshadow Palette search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ucanbe eyeshadow palette64K/yr
- ucanbe66K/yr
- rainbow eyeshadow16K/yr
- neon eyeshadow palette22K/yr
- ucanbe eyeshadow13K/yr
- ucanbe makeup16K/yr
- neon eyeshadow13K/yr
- bright eyeshadow5K/yr
- 80s eyeshadow palette5K/yr
Reviews and returns
What reviews say buyers love and hate about Neon Eyeshadow Palette
We read the reviews and the return reasons for every product selling here.
“Not the same colors”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neon Eyeshadow Palette questions
Answered from the same tracked data.









