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Neon Eyeshadow Palette

Fail

The top 5 brands take 94% of clicks, so Neon Eyeshadow Palette is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$102K/yr220K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
41%top-5 click share · 11 brands · 44 sellers

Flapen Score

Neon Eyeshadow Palette against its category

The dotted line is the Beauty & Personal Care average. Past it, Neon Eyeshadow Palette is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neon Eyeshadow Palette market on Amazon at a glance

Shoppers on Amazon United States searched for Neon Eyeshadow Palette 220K times last year and spent an estimated $102K. The top 5 brands take 94% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
3.3%
Market size, estimated
$102Ka year
Top search term
ucanbe eyeshadow palette64K searches a year

02 · Price

A sale here is worth $13.84.

Listings sell for $13.84 on average, from $2.72 to $57.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.84 that is $1K to $3K a year per listing.

Average price
$13.84under the $15 to $100 sweet spot
Price range
$2.72–$57.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #245 within Eyes. It carries 6,661 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#245in Eyes
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
6,661per listing
Listings tracked
45

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Neon Eyeshadow Palette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

44

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

41%

Top 20: 75%

Open market

5%

  • Brand 182%
  • Brand 23%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 5%)

Demand

Neon Eyeshadow Palette search demand

Weekly searches over the year. Pick a range.

5K3KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Neon Eyeshadow Palette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ucanbe eyeshadow palette64K/yr
  • ucanbe66K/yr
  • rainbow eyeshadow16K/yr
  • neon eyeshadow palette22K/yr
  • ucanbe eyeshadow13K/yr
  • ucanbe makeup16K/yr
  • neon eyeshadow13K/yr
  • bright eyeshadow5K/yr
  • 80s eyeshadow palette5K/yr

Reviews and returns

What reviews say buyers love and hate about Neon Eyeshadow Palette

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Color”
31%of negative reviews mention “Color”
1.6%of orders come back
“Not the same colors”
A buyer, on “Color”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Neon Eyeshadow Palette questions

Answered from the same tracked data.