Neon Blue Nail Polish

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

+28.4%

Conversion, latest week

3.4%

Market size, estimated

$31Ka year

Peak month

December13.9× the quietest month

Top search term

red glitter nail polish70K searches a year

Listings sell for $7.65 on average, from $1.03 to $16.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $7.65 that is $0 to $765 a year per listing.

Average price

$7.65under the $15 to $100 sweet spot

Price range

$1.03–$16.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$765

Returns

0.9%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #676 within Nail Polish. It carries 9,583 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

93%

Out of stock, average day

8.9%

Average rank

#676in Nail Polish

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

9,583per listing

Listings tracked

59

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months