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Neogen Cleansing Oil

Fail

Demand is soft, at -65.4% this quarter, so Neogen Cleansing Oil is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$26K/yr18K searches / yr
90-day growth
-65.4%search demand this quarter
Competition
97%top-5 click share · 5 brands · 13 sellers

Flapen Score

Neogen Cleansing Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Neogen Cleansing Oil is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neogen Cleansing Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Neogen Cleansing Oil 18K times last year and spent an estimated $26K. All 5 brands take every click. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -65.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-65.4%
Conversion, latest week
7.7%
Market size, estimated
$26Ka year
Peak month
September8.4× the quietest month
Top search term
neogen cleansing oil15K searches a year

02 · Price

A sale here is worth $18.66.

Listings sell for $18.66 on average, from $15.73 to $23.68. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $18.66 that is $2K to $5K a year per listing.

Average price
$18.66inside the $15 to $100 sweet spot
Price range
$15.73–$23.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #316 within Cleansers. It carries 6,553 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#316in Cleansers
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
6,553per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Neogen Cleansing Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 212%
  • Brand 33%
  • Brand 43%
  • Brand 53%

Demand

Neogen Cleansing Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Neogen Cleansing Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neogen cleansing oil15K/yr
  • neogen oil cleanser2K/yr
  • neogen calming cleansing oil1K/yr
  • calming cicatree cleansing oil11/yr

FAQ

Common Neogen Cleansing Oil questions

Answered from the same tracked data.