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nemat

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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 22Conversion 45Competition 23Returns 99Price range 85Avg price 95Brand share 13Review moat 24Quality gap 63

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.28

avg listing price — sweet spot $15–$100

Price range

Great$8.64–$58.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$401K

$401K/yr · 484K searches

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,182.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nemat is a $401K/yr Amazon United States market (484K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Sep–Dec. Verdict: Skip it — 47/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

nemat market data

Units sold / yr
15K–20K
avg 1,000–1,250/product
Revenue / yr
$349K–$466K
units × avg price
Conversion rate
3.6%
Avg BSR
#119
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
0.0%
Avg brand age
55 months
Avg seller age
149 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

562

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Victoria's Secret52%
  • Nemat International21%
  • ELEGAMBER12%
  • Amazing Gemstone5%
  • Al Haramain5%
  • Bella Vita Luxury3%
  • Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.5×

Top nemat search terms

  • amber162K/yr
  • amber perfume127K/yr
  • amber romance victoria secret48K/yr
  • amber perfume for women28K/yr
  • amber stone22K/yr
  • amber romance19K/yr
  • victoria secret amber romance17K/yr
  • ambar13K/yr
  • perfume amber9K/yr
  • amber romance body spray5K/yr
All search terms

Top nemat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$40K20%$80K30%$120K40%$160K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about nemat

What buyers praise and complain about, mined from review topics.

What buyers love

Smell74%

“Beautifully scented”

Value For Money4%

“Definitely worth the price”

Durability4%

“Very durable”

Quality-Overall3%

“Good Quality”

Size-Overall2%

“it fits so comfortably in my purse”

Gifting Purpose1%

“makes it perfect for gifting”

Soft Feel1%

“Leaves skin soft”

Advertised Vs Actual Product1%

“Exactly as described”

Ease Of Use0%

“Easy to use”

Color0%

“Pretty color”

What buyers complain about

Smell68%

“Chemical Smell”

Durability5%

“longevity poor”

Alcohol Content3%

“Strong alcohol smell”

Advertised Vs Actual Product2%

“Not as advertised”

Value For Money2%

“WASTE OF MONEY”

Quality-Overall1%

“THIS product is low quality”

Strength1%

“Weak”

Leak-Proof1%

“The bottle also leaks”

Size-Overall1%

“I was worried the bottle would be small”

Allergies1%

“Highly allergic to this”

Top return reasons

Smell78%
Advertised Vs Actual Product7%
Leak-Proof4%
Defective Material/Parts2%
Size-Overall2%
Value For Money1%
Color1%
Product Condition1%
Functionality-Overall1%
Oily/Greasy1%

Common questions

Is nemat profitable to sell on Amazon United States?
The niche generates $401K/yr across 12 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (47/100).
How competitive is the nemat niche?
7 brands and 562 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in nemat?
Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.3%.
When does demand for nemat peak?
Demand peaks in Jul–Aug–Sep–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the nemat niche?
Listings span $8.64–$58.95; the average listing price is $23.28 (sweet spot $15–$100). The average incumbent carries 5,183 reviews — the moat a new listing must climb.