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Nemat

Fail

The top 5 brands take 95% of clicks, so Nemat is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$401K/yr484K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
72%top-5 click share · 7 brands · 562 sellers

Flapen Score

Nemat against its category

The dotted line is the Beauty & Personal Care average. Past it, Nemat is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nemat market on Amazon at a glance

Shoppers on Amazon United States searched for Nemat 484K times last year and spent an estimated $401K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug–Sep–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $401K a year.

Searches, last 12 months
484K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
3.6%
Market size, estimated
$401Ka year
Peak month
December3.5× the quietest month
Top search term
amber162K searches a year

02 · Price

A sale here is worth $23.28.

Listings sell for $23.28 on average, from $8.64 to $58.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $23.28 that is $23K to $29K a year per listing.

Average price
$23.28inside the $15 to $100 sweet spot
Price range
$8.64–$58.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$23K–$29K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Women's. It carries 5,183 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#119in Women's
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
5,183per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Nemat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

562

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 152%
  • Brand 221%
  • Brand 312%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Nemat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Nemat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amber162K/yr
  • amber perfume127K/yr
  • amber romance victoria secret48K/yr
  • amber perfume for women28K/yr
  • amber stone22K/yr
  • amber romance19K/yr
  • victoria secret amber romance17K/yr
  • ambar13K/yr
  • perfume amber9K/yr
  • amber romance body spray5K/yr

Reviews and returns

What reviews say buyers love and hate about Nemat

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “Smell”
68%of negative reviews mention “Smell”
0.3%of orders come back
“Chemical Smell”
A buyer, on “Smell”68% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nemat questions

Answered from the same tracked data.