Is neem soap profitable to sell on Amazon United States?

The niche generates $58K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (45/100).

How competitive is the neem soap niche?

16 brands and 164 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in neem soap?

Top complaints mined from reviews: Smell, Value For Money, Ingredients-Overall. The return rate is 0.6%.

When does demand for neem soap peak?

Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the neem soap niche?

Listings span $2.22–$24.55; the average listing price is $12.66 (sweet spot $15–$100). The average incumbent carries 6,028 reviews — the moat a new listing must climb.

neem soap

Skip it

A small market ($58K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.66

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Price range

Okay$2.22–$24.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,027.65

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Market size

Bad$58K

$58K/yr · 76K searches

According to Flapen's Amazon United States niche tracking, neem soap is a $58K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

neem soap market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $63K–$76K; units × avg price
Conversion rate: 6.0%
Avg BSR: #1,682
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 5.0%
Avg brand age: 72 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

164

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

18%

Himalaya57%
iHeart Nature7%
Plantlife5%
INDIAN SECRETS5%
Pure Mitti4%
Bella Amore Skin4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Open Trend

Top neem soap search terms

neem soap37K/yr -3.1%5.3% conv.
himalaya soap8K/yr +7.1%4.2% conv.
himalayan soap7K/yr -15.8%3.6% conv.
neem soap bar7K/yr -16.8%6.1% conv.
neem body wash5K/yr +11.7%2.2% conv.
neem oil soap3K/yr +21.0%4.9% conv.
himalaya soap bars3K/yr -20.4%5.7% conv.
himalayan soap bar4K/yr -30.2%3.7% conv.
neem soap organic for skin3K/yr -37.0%5.0% conv.

All search terms

Top neem soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Himalaya Purifying Neem & Turmeric Cleansing Bar Soap Neem Soap Bars for Face and Body Turmeric Soap Bar Face Soap Bar Face Wash Bar Bath Soaps Body Soap Bars Natural Soap Soft and Clean Skin 6 Pack

Himalaya$13.034.4★13,135 rev

Himalaya Purifying Neem & Turmeric Cleansing Bar Soap Neem Soap Bars for Face and Body Turmeric Soap Bar Face Soap Bar Face Wash Bar Bath Soaps Body Soap Bars Natural Soap Soft and Clean Skin 12Pack

Himalaya$20.104.4★13,135 rev

Himalaya Purifying Neem & Turmeric Cleansing Bar Soap Neem Soap Bars for Face and Body Turmeric Soap Bar Face Soap Bar Face Wash Bar Bath Soaps Body Soap Bars Natural Soap Soft and Clean Skin 3 Pack

Himalaya$8.054.4★13,135 rev

Himalaya Purifying Neem & Turmeric Cleansing Bar Soap Neem Soap Bars for Face and Body Turmeric Soap Bar Face Soap Bar Face Wash Bar Bath Soaps Body Soap Bars Natural Soap Soft and Clean Skin 1Pack

Himalaya$2.224.4★13,135 rev

Himalaya Cleansing Bar Soap Soap Bars for Face and Body Face Soap Bar Face Wash Bar Body Soap Bars Bath Soaps Soft Skin Moisturize Skin Revitalize and Rejuvenate 4.41 oz 12 Pack

Himalaya$19.704.4★13,135 rev

Newest

by launch date

Himalaya Purifying Neem & Turmeric Cleansing Bar Soap Neem Soap Bars for Face and Body Turmeric Soap Bar Face Soap Bar Face Wash Bar Bath Soaps Body Soap Bars Natural Soap Soft and Clean Skin 3 Pack

Himalaya$8.0513,135 rev

4mo ago

Piya Neem Exfoliating Bar Soap Purifying Face & Body Cleanser with Neem Clove Charcoal and Shea Butter (Pack of 1)

Piya$10.4127 rev

7mo ago

INDIAN SECRETS Salicylic Acid Neem Scrub Soap for Face & Body | Exfoliating Bar Soap Tea Tree & Niacinamide | Suitable for Pore Cleansing Oily & Acne-Prone Skin All Skin Type | 110g (3.88 Oz)

INDIAN SECRETS$9.9385 rev

11mo ago

Pure Mitti Neem Face Body Bar Soap 4.5 oz | Ayurvedic Exfoliating Cleansing Bar with Coconut Oil Castor Oil | Gentle Bath Soaps for Face Wash Body Wash | Soft Soap for Daily Use All Skin Types

Pure Mitti$10.0238 rev

1y ago

Madina Neem Advance Soap Bar Deep Cleansing Purifying Moisturizing Vegetable-Based Halal & RSPO Certified Gentle Cleanser for Face & Body 6 Pack (3.5 oz Each)

Madina$24.5510 rev

1y ago

What buyers say about neem soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell21%

“Really unique aroma”

Cleansing13%

“feel is clean”

Lather8%

“has a nice soft lather”

Soft Feel8%

“My skin does feel softer”

Suitability Combination Skin7%

“a nice feel on the skin”

Quality-Overall6%

“it feels well made”

Moist/Dry4%

“My skin felt moisturized”

Suitability Dry Skin3%

“not dry or tight”

Ease Of Cleaning3%

“It rinses off clean”

Value For Money3%

“Worth it”

What buyers complain about

Smell13%

“Smells like bad perfume”

Value For Money11%

“It is just a little expensive”

Ingredients-Overall4%

“While I don't see eucalyptus as an ingredient”

Texture/Consistency-Overall3%

“The texture of the soap is a bit rough”

Allergies3%

“Gave a severe Allergic Reaction”

Hard Feel3%

“However, it wasn't that much softer than it was already”

Suitability Dry Skin2%

“While it does tend to leave the skin feeling a bit drier than I would typically prefer”

Functionality-Overall2%

“Dont work”

Advertised Vs Actual Product2%

“false marketing”

Moist/Dry2%

“I did feel a bit dried out after using it though”

Top return reasons

Smell31%

Ingredients-Overall15%

Advertised Vs Actual Product15%

Value For Money5%

Size-Overall4%

Functionality-Overall3%

Leak-Proof3%