Skip to content

Neck Tape

Pass

Neck Tape scores 72 out of 100, a Pass. Shoppers spend an estimated $130K a year here, search demand grew +106.0% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
72
72 / 100
Top 1% of 10,978 Beauty & Personal Care niches · +24 vs the category median of 48
Market size
$130K/yr649K searches / yr
90-day growth
+106.0%search demand this quarter
Competition
35%top-5 click share · 31 brands · 63 sellers

Flapen Score

Neck Tape against its category

The dotted line is the Beauty & Personal Care average. Past it, Neck Tape is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neck Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Neck Tape 649K times last year and spent an estimated $130K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +106.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
649K
Growth, 90 days vs prior 90
+106.0%
Conversion, latest week
1.1%
Market size, estimated
$130Ka year
Peak month
June6.5× the quietest month
Top search term
neck lift tape168K searches a year

02 · Price

A sale here is worth $17.42.

Listings sell for $17.42 on average, from $9.50 to $39.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $17.42 that is $4K to $9K a year per listing.

Average price
$17.42inside the $15 to $100 sweet spot
Price range
$9.50–$39.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 53.3% of listings are out of stock. The average listing ranks #555 within Skin Care Tools. It carries 558 reviews at 3.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
92%
Out of stock, average day
53.3%
Average rank
#555in Skin Care Tools
Average rating
3.43 starsAmazon United States average 4.42 stars
Average reviews
558per listing
Listings tracked
50

04 · Newcomers

8 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
8Amazon's first-year sales bar
Average brand age
32 months

Products

Top Neck Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

63

Top-5 brand share

46%

Top 20: 92%

Top-5 click share

35%

Top 20: 74%

Open market

47%

  • Brand 112%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Neck Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.5×

Search terms

Top Neck Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neck lift tape168K/yr
  • neck tape lifting invisible203K/yr
  • neck tape182K/yr
  • neck lift tape invisible behind neck27K/yr
  • neck lifting tape20K/yr
  • neck tapes for lifting sagging skin11K/yr
  • neck lifting tape invisible5K/yr
  • chin tape lifting invisible3K/yr
  • v face lifting tape6K/yr
  • face neck lifting tape7K/yr

Reviews and returns

What reviews say buyers love and hate about Neck Tape

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Adhesion/Stickiness”
0.4%of orders come back
“Does not stick”
A buyer, on “Adhesion/Stickiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Neck Tape questions

Answered from the same tracked data.