Is neck mask profitable to sell on Amazon United States?

The niche generates $556K/yr across 48 tracked products. 23 of 24 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the neck mask niche?

14 brands and 47 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in neck mask?

Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Value For Money. The return rate is 0.8%.

When does demand for neck mask peak?

Demand peaks in Feb–Mar–Jul; the busiest month runs 5.5× the quietest.

What does it cost to enter the neck mask niche?

Listings span $5.10–$25.87; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 4,265 reviews — the moat a new listing must climb.

neck mask

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.21

avg listing price — sweet spot $15–$100

Market size

Good$556K

$556K/yr · 1.2M searches

Price range

Good$5.10–$25.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,264.71

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, neck mask is a $556K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Mar–Jul. Verdict: Worth a look — 58/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

neck mask market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: $648K–$811K; units × avg price
Conversion rate: 2.8%
Avg BSR: #129
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 1.9%
Avg brand age: 37 months
Avg seller age: 134 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

35%

Top 20: 73%

Open market

MAREE75%
Geyoga7%
HONLINK3%
BLANC DUBU3%
Stylia3%
ANUA2%
Open — no brand owns it (8 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.

Peak months: Feb, Mar, Jul · busiest ÷ quietest = 5.5×

Open Trend

Top neck mask search terms

maree629K/yr +24.7%2.5% conv.
mare188K/yr +12.6%0.2% conv.
neck mask144K/yr -10.8%3.2% conv.
neck mask for tightening and firming40K/yr -12.8%3.7% conv.
collagen neck mask24K/yr -1.4%3.3% conv.
maree neck lifting mask54K/yr -66.1%5.2% conv.
neck firming mask19K/yr -9.6%2.7% conv.
marre18K/yr -4.2%2.1% conv.
neck mask korean14K/yr -0.9%3.1% conv.
maree products14K/yr -13.4%3.0% conv.

All search terms

Top neck mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAREE V Line Lifting Mask with 24K Gold Deep Collagen Face Mask for Women Jawline Shaper Mask with Retinol & Hyaluronic Acid Neck Tightening & Firming - Double Chin Strap for Face Lift

MAREE$23.094.2★4,223 rev

Geyoga 6 Pcs 6/9 Pcs Summer UV Protection Cooling Neck Gaiter Scarf Face Clothing Neck Gaiter Mask Sunscreen Breathable Bandana (Classic Color)

Geyoga$9.574.4★10,850 rev

MAREE Glycolic Acid Pads - Toner Pads for Face Cleansing - Exfoliating Pad with Tea Tree Oil Salicylic Acid & Vitamins E B3 B5 - Facial Polishes & Peels Skin Pore Resurfacing & Radiance - 50 Count

MAREE$22.644.4★9,308 rev

MAREE Under Eye Balm Stick Hydrating Retinol Caffeine Under Eye Brightener Stick for Older Women Collagen Undereye Cream for Dark Circles & Wrinkles 0.28 Ounce Blue

MAREE$11.374.0★7,368 rev

MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple

MAREE$21.934.4★10,828 rev

Newest

by launch date

BLANC DUBU Nuborn Cell Hydrogel Collagen Mask (Nuborn Cell Hydrogel Neck Mask)

BLANC DUBU$23.28104 rev

5mo ago

MAREE Face Moisturizer Firming & Lifting Face Cream for Women with Collagen Retinol & Hyaluronic Acid Day & Night Anti-Aging Facial Wrinkle DD Cream Moisturizer for Dry Skin Crema Para la Cara

MAREE$11.56777 rev

5mo ago

MAREE Face Moisturizer Retinol Face Cream for Women Moisturizing with Collagen & Hyaluronic Acid Day & Night Anti-Aging Facial Wrinkle DD Cream Moisturizer for Dry Skin Crema Para la Cara

MAREE$10.32777 rev

5mo ago

MAREE Chin Strap V Line Lifting Mask - 24K Gold Face & Neck Lift Tape Mask - Double Chin Strap for Sleeping - Neck Wrinkle Patches Reducer & Jawline Shaper for Firming Tightening & Lifting - 10 PCS

MAREE$25.414,223 rev

7mo ago

MAREE V Line Lifting Mask with Hyaluronic Acid Deep Collagen Face Mask for Women Jawline Shaper Facial Masks with Retinol Tightening & Firming Neck Lift Tape Double Chin Strap for Face Lift

MAREE$25.024,223 rev

8mo ago

What buyers say about neck mask

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel16%

“Leaves hair soft”

Quality-Overall11%

“Great quality the prices is affordable —I recommend this product”

Moist/Dry10%

“Very Moisturizing”

Smell8%

“Amazing smell”

Value For Money5%

“Amazing value”

Suitability Combination Skin5%

“Great for sensitive skin”

Ease Of Use4%

“Ease of use”

Suitability Dry Skin3%

“Great for dry skin”

Efficiency3%

“Products works well”

Brightness/Shine/Glow2%

“Glowing skin”

What buyers complain about

Functionality-Overall13%

“Did not work as described”

Moist/Dry7%

“Does not moisturize”

Value For Money6%

“Just expensive”

Smell5%

“Not fragrance free”

Ease Of Use4%

“hard to control”

Allergies4%

“ALLERGIC REACTION”

Adhesion/Stickiness3%

“it is STICKY”

Symptom Reduction3%

“No improvement”

Advertised Vs Actual Product3%

“False advertisement”

Skin Health3%

“Irritated skin”

Top return reasons

Functionality-Overall20%

Advertised Vs Actual Product12%

Moist/Dry6%

Adhesion/Stickiness6%

Size-Overall6%

Value For Money5%

Smell5%

Leak-Proof3%

Defective Material/Parts3%

Neck Fit3%

Common questions

Is neck mask profitable to sell on Amazon United States?: The niche generates $556K/yr across 48 tracked products. 23 of 24 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (58/100).
How competitive is the neck mask niche?: 14 brands and 47 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in neck mask?: Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Value For Money. The return rate is 0.8%.
When does demand for neck mask peak?: Demand peaks in Feb–Mar–Jul; the busiest month runs 5.5× the quietest.
What does it cost to enter the neck mask niche?: Listings span $5.10–$25.87; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 4,265 reviews — the moat a new listing must climb.

neck mask

neck mask market data

Competition & brand share

Demand & seasonality

Top neck mask search terms

Top neck mask products on Amazon

Top sellers

Newest

Trending

What buyers say about neck mask

What buyers love

What buyers complain about

Top return reasons

Common questions

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