Neck Duster

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months

312K

Growth, 90 days vs prior 90

-15.1%

Conversion, latest week

6.2%

Market size, estimated

$164Ka year

Peak month

August1.3× the quietest month

Top search term

neck duster88K searches a year

Listings sell for $8.44 on average, from $4.98 to $13.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $8.44 that is $4K to $6K a year per listing.

Average price

$8.44under the $15 to $100 sweet spot

Price range

$4.98–$13.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

0.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,013 within Hair Brushes. It carries 4,714 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#1,013in Hair Brushes

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

4,714per listing

Listings tracked

30

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months