Is neck cream profitable to sell on Amazon United States?

The niche generates $3.3M/yr across 21 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Launch it (69/100).

How competitive is the neck cream niche?

19 brands and 68 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in neck cream?

Top complaints mined from reviews: Functionality-Overall, Symptom Reduction, Allergies. The return rate is 0.5%.

When does demand for neck cream peak?

Demand peaks in Jan–Feb–Mar–Apr–May; the busiest month runs 2.6× the quietest.

What does it cost to enter the neck cream niche?

Listings span $7.98–$119.57; the average listing price is $28.76 (sweet spot $15–$100). The average incumbent carries 6,292 reviews — the moat a new listing must climb.

neck cream

Launch it

A $3.3M/yr market growing +23.3% this quarter with returns at 0.5% — clears our launch bar.

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Market size

Incredible$3.3M

$3.3M/yr · 2.0M searches

Avg price

Incredible$28.76

avg listing price — sweet spot $15–$100

Price range

Great$7.98–$119.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+23.3%

90-day search growth — must beat 0% to launch

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,292

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, neck cream is a $3.3M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Feb–Mar–Apr–May. Verdict: Launch it — 69/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 125K–150K; avg 6,000–8,000/product
Revenue / yr: $3.6M–$4.3M; units × avg price
Launch success: 100%; 7 of 7 new (360d)
Conversion rate: 5.5%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 124 days

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

34%

Gold Bond30%
Estée Lauder11%
ANUA7%
SimplyVital7%
goPure6%
Eight Saints6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.3% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 2.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gold Bond Age Renew Neck & Chest Firming Cream 2 Oz Hydrates Renews and Visibly Improves Firmness Texture & Elasticity of Aging Skin Non-Greasy Dermatologist-Tested Hypoallergenic Unscented

Gold Bond$11.334.4★19,599 rev

ANUA Collagen Retinol Refining Gua Sha Cream Neck Cream For Lifting & Firming Jawline to Dcollet Daily Moisturizer Fine Line Care Neck Massager Korean Skin Care 2.7fl.oz

ANUA$25.514.5★469 rev

Anti-Aging Face Moisturizer with Retinol Collagen & Hyaluronic Acid - Moisturizer Face Cream for Women & Men - Visibly Firming & Hydrating Neck Cream - Day & Night Skin Care - 1.7 fl oz

SimplyVital$22.004.4★36,345 rev

Este Lauder Resilience Multi-Effect Tri-Peptide Face and Neck Moisturizer with SPF 15 for Normal/Combination Skin | Plumping & Anti-Aging | Firming Cream 2.5 Ounce

Estée Lauder$119.574.8★552 rev

goPure Tighten & Lift Neck & Chest Moisturizer Cream for Visibly Firming Tightening and Lifting the Look of Wrinkles & Crepey Skin 1.7oz

goPure$36.484.1★11,568 rev

Newest

by launch date

DERPHEA Neck Tightening Cream for Crepey Skin: Tighten and Lift Neck Cream For Tightening and Firming Fine lines Loose & Sagging On Face Decollete & Other Skin Areas - 3.4 Fl Oz

DERPHEA$21.3672 rev

3mo ago

Ashania Korean Neck Firming Cream for Wrinkles & Sagging Skin Peptide Adenosine & Hyaluronic Acid Neck Tightening Cream Made in Korea 1.7 Fl Oz

Ashania$29.9327 rev

4mo ago

ANUA Collagen Retinol Refining Gua Sha Cream Neck Cream For Lifting & Firming Jawline to Dcollet Daily Moisturizer Fine Line Care Neck Massager Korean Skin Care 2.7fl.oz

ANUA$25.51469 rev

5mo ago

Retinol Collagen & Hyaluronic Acid Neck Firming Cream Anti-Aging Neck Cream for Firming & Tightening Helps Improve the Look of Sagging Skin on Neck & Face 1.76 Fl Oz

Doracome$39.9647 rev

8mo ago

EQQUALBERRY NAD+ Peptide Boosting Cream NAD+ 5% & 13 Peptides Anti-Aging Korean Skincare Face & Body Cream | Firming & Lifting Pink Neck Cream for Sagging Skin (1.69 fl.oz / 50ml)

EQQUALBERRY$21.612,834 rev

10mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel14%

“Makes my skin so soft”

Moist/Dry13%

“Dries quickly”

Quality-Overall11%

“Great product with big results”

Value For Money7%

“Amazing value”

Suitability Combination Skin6%

“Good for my skin”

Efficiency5%

“Effectiveness of the product”

Smell4%

“Fresh scent”

Absorbency4%

“absorbs beautifully”

Suitability Dry Skin4%

“which really helps when my skin feels dry or tight”

Wrinkle3%

“Wrinkles lessen”

What buyers complain about

Functionality-Overall17%

“No results”

Symptom Reduction9%

“No improvement”

Allergies8%

“Skin Irritation”

Value For Money8%

“Expensive”

Smell8%

“Bad chemical smell”

Advertised Vs Actual Product4%

“Fake advertisement”

Moist/Dry4%

“Not hydrating in my opinion”

Wrinkles4%

“Wrinkles are much less noticeable”

Skin Health3%

“Burned my face”

Suitability Dry Skin2%

“I have extremely dry skin”

Top return reasons

Functionality-Overall18%

Smell12%

Advertised Vs Actual Product12%

Value For Money7%

Product Condition6%

Moist/Dry5%

Size-Overall4%

Adhesion/Stickiness4%

Ingredients-Overall3%

Texture/Consistency-Overall3%

Common questions

Is neck cream profitable to sell on Amazon United States?: The niche generates $3.3M/yr across 21 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Launch it (69/100).
How competitive is the neck cream niche?: 19 brands and 68 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in neck cream?: Top complaints mined from reviews: Functionality-Overall, Symptom Reduction, Allergies. The return rate is 0.5%.
When does demand for neck cream peak?: Demand peaks in Jan–Feb–Mar–Apr–May; the busiest month runs 2.6× the quietest.
What does it cost to enter the neck cream niche?: Listings span $7.98–$119.57; the average listing price is $28.76 (sweet spot $15–$100). The average incumbent carries 6,292 reviews — the moat a new listing must climb.

Related niches in Beauty & Personal Care

75bio oil lotion$654K/yr +95.9%Worth a look
75mineral sunscreen spray$3.8M/yr +183.8%Launch it
75glossier futuredew serum$344K/yr +383.6%Worth a look
75skulta deep peptide eye mask$58K/yr >1,000%Worth a look
75armpit sweat pads$706K/yr +22.9%Worth a look
75press on toenails$2.4M/yr +79.4%Launch it

All Beauty & Personal Care niches

neck cream

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Beauty & Personal Care