navy blue rhinestones
Skip itPrices mostly outside the sweet spot ($4.75–$14.72) — this niche doesn't clear our bar today.
Growth
Great+66.7%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,687.83avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.79avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 84K searches
Price range
Bad$4.75–$14.72cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, navy blue rhinestones is a $32K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
navy blue rhinestones market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $39K–$47K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 11.0%
- Avg brand age
- 41 months
- Avg seller age
- 217 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
14
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
37%
Top 20: 84%
Open market
8%
- Worthofbest29%
- qiipii28%
- BEADSLAND13%
- Kzkcy8%
- Gutiy8%
- Laviyo7%
- Open — no brand owns it (5 brands, 8%)
Demand
Weekly Amazon search volume, last 8 weeks — +66.7% search growth over the last 90 days.Top navy blue rhinestones search terms
- navy blue rhinestones31K/yr
- dark blue rhinestones16K/yr
- navy rhinestones14K/yr
- navy blue rhinestones for bedazzling8K/yr
- navy blue bedazzle gems4K/yr
- navy rhinestones for bedazzling4K/yr
- navy bedazzle gems3K/yr
- dark blue rhinestones for bedazzling3K/yr
Top navy blue rhinestones products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33000Pcs Royal Blue Rhinestones for Bedazzling Assorted Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Crystal Diamond Gemstone Rhine Stone for Craftings Clothes
Worthofbest$9.894.8★2,205 rev
qiipii Ink Blue Resin Rhinestones w B7000 Glue for Bedazzling Crafting 2mm-6mm Montana Flatback Jelly Stones Navy Blue Diamonds Gems Bedazzler Kit for Nails Face Eyes Makeup Tumblers Bottles Crafts
qiipii$9.904.7★833 rev
Hotfix Rhinestones Flatback Glass Rhinestone 6000PCS SS6 1.9-2.0MM Round Gems for Nails Art Glitter Crystals Stone DIY Bags Clothes Shoes (Ink-Blue)
Kzkcy$7.784.6★266 rev
qiipii Ink Blue Resin Rhinestones for Crafting 2mm-6mm Flatback Navy Blue Jelly Rhinestones Non-Hotfix Stones Diamonds Gems Charms for Nails Face Eyes Makeup Tumblers Bottles DIY Crafts Shoes
qiipii$6.674.7★1,242 rev
33000Pcs Navy Blue Rhinestones for Bedazzling Mixed Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Gemstone Rhine Stone for Crafting Clothes
Worthofbest$9.824.8★2,205 rev
Newest
by launch date
21000Pcs Black Blue AB Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Gems Bedazzling for Crafting Black Blue AB Flatback Resin Rhinestones for Craft DIY Face Makeup
Gutiy$9.41289 rev
21000Pcs Navy Blue Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Blue Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup
Gutiy$10.21289 rev
36000Pcs Royal Blue Rhinestones for Bedazzling Mixed Sizes 2-6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Stone Gemstone for Crafting Clothes
Worthofbest$14.721,212 rev
qiipii 3mm 4mm 5mm Mix Ink Blue Resin Rhinestones for Crafting Navy Blue Flatback Jelly Stones Bulk SS10 SS16 SS20 Diamonds Gems for Nails Face Eyes Makeup Tumblers Bottles DIY Crafts Clothes Shoes
qiipii$5.08110 rev
32000Pcs Royal Blue Rhinestones for Bedazzling Different Sizes 2-6mm Flatback Gems Bedazzled Kit with B 7000 Glue Flat Back Resin Rhine Stone Diamond Crystal Gemstone Jewels for Crafting Clothes
Worthofbest$9.921,745 rev
Trending
90-day click momentum36000Pcs Royal Blue Rhinestones for Bedazzling Mixed Sizes 2-6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Stone Gemstone for Crafting Clothes
Worthofbest$14.724.7★
21000Pcs Navy Blue Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Blue Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup
Gutiy$10.214.7★
21000Pcs Black Blue AB Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Gems Bedazzling for Crafting Black Blue AB Flatback Resin Rhinestones for Craft DIY Face Makeup
Gutiy$9.414.7★
Hotfix Rhinestones 3960pcs Dark Blue Rhinestone for Clothes Hot Fix Crystals Rhinestones with Tweezers and Wax Pencil Kit Mixed 5 Sizes SS6-SS30 Sapphire
BEADSLAND$6.964.7★
33000Pcs Navy Blue Rhinestones for Bedazzling Mixed Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Gemstone Rhine Stone for Crafting Clothes
Worthofbest$9.824.8★
What buyers say about navy blue rhinestones
What buyers praise and complain about, mined from review topics.What buyers love
“High quality gems”
“Stunning vibrant blue”
“They shine beautifully”
“Perfect size”
“Easy to use”
“Just as described”
“They adhere well”
“They also hold up surprisingly well”
“I loved having multiple sizes included because it made the design process much easier and more creative”
“I love that this set includes so many for such a great price”
What buyers complain about
“Its very noticeable to me when they are different shades”
“Quality is poor”
“Doesn't adhere”
“They are thin”
“Damaged and unusable stones”
“Doesnt have as much sparkle as a Swarovski crystal”
Top return reasons
Common questions
- Is navy blue rhinestones profitable to sell on Amazon United States?
- The niche generates $32K/yr across 40 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +66.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the navy blue rhinestones niche?
- 11 brands and 14 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in navy blue rhinestones?
- Top complaints mined from reviews: Color, Quality-Overall, Adhesion/Stickiness. The return rate is 2.2%.
- What does it cost to enter the navy blue rhinestones niche?
- Listings span $4.75–$14.72; the average listing price is $7.79 (sweet spot $15–$100). The average incumbent carries 1,688 reviews — the moat a new listing must climb.