Navy Blue Nail Polish

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months

206K

Growth, 90 days vs prior 90

+8.3%

Conversion, latest week

6.1%

Market size, estimated

$105Ka year

Peak month

February1.8× the quietest month

Top search term

navy blue nail polish79K searches a year

Listings sell for $8.36 on average, from $2.21 to $16.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $8.36 that is $2K to $4K a year per listing.

Average price

$8.36under the $15 to $100 sweet spot

Price range

$2.21–$16.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.6%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #313 within Nail Polish. It carries 18,941 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#313in Nail Polish

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

18,941per listing

Listings tracked

22

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months