Navy Blue Gel Nail Polish

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

178K

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

8.7%

Market size, estimated

$124Ka year

Peak month

January2.4× the quietest month

Top search term

navy blue gel nail polish64K searches a year

Listings sell for $7.94 on average, from $4.22 to $23.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $7.94 that is $4K to $6K a year per listing.

Average price

$7.94under the $15 to $100 sweet spot

Price range

$4.22–$23.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

1.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #113 within Gel Polish. It carries 14,335 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#113in Gel Polish

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

14,335per listing

Listings tracked

25

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months