Navy Blue Eyeliner

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

73K

Growth, 90 days vs prior 90

+13.8%

Conversion, latest week

10.3%

Market size, estimated

$60Ka year

Peak month

October1.3× the quietest month

Top search term

navy blue eyeliner22K searches a year

Listings sell for $8.09 on average, from $1.99 to $16.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.09 that is $2K to $4K a year per listing.

Average price

$8.09under the $15 to $100 sweet spot

Price range

$1.99–$16.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.1%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Eyes. It carries 25,634 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#48in Eyes

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

25,634per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

77 months