Is Navoby 2 in 1 Straightener and Curler profitable to sell on Amazon United States?

Flapen scores Navoby 2 in 1 Straightener and Curler 46 out of 100 on Amazon United States, a Fail. Shoppers spend $688K a year across 6 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew +22.4% in the last 90 days.

How competitive is the Navoby 2 in 1 Straightener and Curler niche on Amazon United States?

3 brands and 8 sellers compete in Navoby 2 in 1 Straightener and Curler on Amazon United States. The top 5 Navoby 2 in 1 Straightener and Curler products take 96% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Navoby 2 in 1 Straightener and Curler?

Navoby 2 in 1 Straightener and Curler buyers on Amazon United States complain most about Durability, Hair Related, and Heating. An estimated 3.8% of orders come back.

When does demand for Navoby 2 in 1 Straightener and Curler peak?

Search demand for Navoby 2 in 1 Straightener and Curler on Amazon United States peaks in Jan–Feb–Mar–Nov–Dec, and the busiest month runs 43.5× the quietest.

What does it cost to enter the Navoby 2 in 1 Straightener and Curler niche?

Navoby 2 in 1 Straightener and Curler sells for $58.50 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $47.36 to $74.52. The average product has 8,164 reviews, the count a new listing must catch up to.

Navoby 2 in 1 Straightener and Curler

Fail

The top 5 brands take 100% of clicks, so Navoby 2 in 1 Straightener and Curler is a Fail.

Filters High Price

Flapen Score: 46
46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size: $688K/yr233K searches / yr
90-day growth: +22.4%search demand this quarter
Competition: 96%top-5 click share · 3 brands · 8 sellers

Flapen Score

Navoby 2 in 1 Straightener and Curler against its category

The dotted line is the Beauty & Personal Care average. Past it, Navoby 2 in 1 Straightener and Curler is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Navoby 2 in 1 Straightener and Curler market on Amazon at a glance

Shoppers on Amazon United States searched for Navoby 2 in 1 Straightener and Curler 233K times last year and spent an estimated $688K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $688K a year.

Searches, last 12 months: 233K
Growth, 90 days vs prior 90: +22.4%
Conversion, latest week: 5.0%
Market size, estimated: $688Ka year
Peak month: January43.5× the quietest month
Top search term: lange glam wave thermal ionic brush36K searches a year

02 · Price

A sale here is worth $58.50.

Listings sell for $58.50 on average, from $47.36 to $74.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $58.50 that is $117K to $146K a year per listing.

Average price: $58.50inside the $15 to $100 sweet spot
Price range: $47.36–$74.52
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 2,000–2,500
Revenue per listing a year: $117K–$146K
Returns: 3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Hair Brushes. It carries 8,164 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #103in Hair Brushes
Average rating: 4.30 starsAmazon United States average 4.42 stars
Average reviews: 8,164per listing
Listings tracked: 6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 30 months

Products

Top Navoby 2 in 1 Straightener and Curler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Brand 180%
Brand 215%
Brand 35%

Demand

Navoby 2 in 1 Straightener and Curler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 43.5×

Search terms

Top Navoby 2 in 1 Straightener and Curler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

lange glam wave thermal ionic brush36K/yr +285.4%5.8% conv.
glam wave thermal ionic brush25K/yr +13.8%3.6% conv.
glamwave thermal ionic brush27K/yr -14.4%4.0% conv.
lange glam wave23K/yr -5.7%5.2% conv.
glam wave18K/yr +5.2%2.6% conv.
glamwave19K/yr -6.9%2.3% conv.
lange thermal brush21K/yr -8.5%3.7% conv.
lange curling brush8K/yr +5.0%3.1% conv.
lange glamwave10K/yr -10.5%5.2% conv.
glam wave 2 in 1 hair styler7K/yr -12.3%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Navoby 2 in 1 Straightener and Curler

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”

10%of negative reviews mention “Durability”

3.8%of orders come back

“breaks easily”

A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Navoby 2 in 1 Straightener and Curler questions

Answered from the same tracked data.

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