naturium lip balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,267.53avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Price range
Okay$9.53–$18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Market size
Okay$131K$131K/yr · 204K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, naturium lip balm is a $131K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
naturium lip balm market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $110K–$138K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #243
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 117 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Naturium100%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 49 weeks — +7.0% search growth over the last 90 days.Top naturium lip balm search terms
- naturium lip balm114K/yr
- naturium lip gloss27K/yr
- naturium lip27K/yr
- naturium phyto glow lip balm20K/yr
- phyto glow lip balm7K/yr
- naturium phyto-glow lip balm3K/yr
- natrium lip3K/yr
- nutrium lip balm1K/yr
- naturium lip balm phyto glow1K/yr
Top naturium lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Naturium Phyto-Glow Lip Balm Hydrating Lip Care with a Glossy Finish 0.34 oz Clear
Naturium$9.844.2★2,238 rev
Naturium The Viral Lip Trio - Phyto-Glow Lip Balm With Shea Butter & Squalane Sheer Tinted Colour Clear Petal Jam 3 x 10 ml
Naturium$18.864.4★118 rev
Naturium Phyto-Glow Lip Balm Hydrating Lip Care with a Glossy Finish 0.34 oz Jam
Naturium$9.844.2★2,238 rev
Naturium Phyto-Glow Lip Balm Hydrating Lip Care with a Glossy Finish 0.34 oz Petal
Naturium$9.814.2★2,238 rev
Naturium Phyto-Glow Lip Balm Hydrating Lip Care with a Glossy Finish 0.34 oz Camellia
Naturium$9.664.2★2,238 rev
Newest
by launch date
Naturium Phyto-Glow Lip Balm Shimmer | With Plant Squalane Hydrates Shea & Cupuau Butter | 0.34 FL OZ / 10 mL Galaxy
Naturium$10.0875 rev
Naturium Phyto-Glow Lip Balm SPF 45 | Hydrating Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Clear
Naturium$10.99197 rev
Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Oasis
Naturium$12.32197 rev
Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Paradise
Naturium$12.36197 rev
Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Getaway
Naturium$12.31197 rev
Trending
90-day click momentumNaturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Oasis
Naturium$12.324.5★
Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Paradise
Naturium$12.364.5★
Naturium Phyto-Glow Lip Balm SPF 45 | Hydrating Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Clear
Naturium$10.994.5★
Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Getaway
Naturium$12.314.5★
Naturium Phyto-Glow Lip Balm Shimmer | With Plant Squalane Hydrates Shea & Cupuau Butter | 0.34 FL OZ / 10 mL Eclipse
Naturium$9.534.6★
What buyers say about naturium lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Long Lasting & Moisturizing”
“The color has a really pretty”
“very good product and affordable”
“I really like the subtle scent of this”
“keeps them soft”
“The shape of the applicator is great”
“provides a bit of shine as well”
“Love this for overnight or to wear during the daytime”
“Worthy purchase”
“doesnt feel too sticky”
What buyers complain about
“INSANELY sticky”
“only with difficulty”
“thick and kinda hard to squeeze out”
“Terrible applicator”
“Was not hydrating”
“the very subtle scent”
“As far as lip balms go this is more expensive than what I typically purchase”
“The pigmentation isnt super strong, its subtle,”
“I get eczema on my mouth”
“Despite the heavier texture”
Top return reasons
Common questions
- Is naturium lip balm profitable to sell on Amazon United States?
- The niche generates $131K/yr across 17 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the naturium lip balm niche?
- 1 brands and 11 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in naturium lip balm?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Thickness. The return rate is 0.9%.
- What does it cost to enter the naturium lip balm niche?
- Listings span $9.53–$18.86; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 1,268 reviews — the moat a new listing must climb.