Naturium Lip Balm

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months

204K

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

5.9%

Market size, estimated

$131Ka year

Peak month

December2.3× the quietest month

Top search term

naturium lip balm114K searches a year

Listings sell for $11.01 on average, from $9.53 to $18.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.01 that is $6K to $8K a year per listing.

Average price

$11.01under the $15 to $100 sweet spot

Price range

$9.53–$18.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$6K–$8K

Returns

0.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #243 within Lip Care. It carries 1,268 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#243in Lip Care

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

1,268per listing

Listings tracked

17

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

47 months