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Nature Spell Rosemary Oil

Fail

Demand is soft, at -37.1% this quarter, so Nature Spell Rosemary Oil is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$126K/yr142K searches / yr
90-day growth
-37.1%search demand this quarter
Competition
57%top-5 click share · 7 brands · 169 sellers

Flapen Score

Nature Spell Rosemary Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Nature Spell Rosemary Oil is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nature Spell Rosemary Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Nature Spell Rosemary Oil 142K times last year and spent an estimated $126K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
6.7%
Market size, estimated
$126Ka year
Peak month
January4.0× the quietest month
Top search term
nature spell35K searches a year

02 · Price

A sale here is worth $13.29.

Listings sell for $13.29 on average, from $7.32 to $31.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.29 that is $3K to $7K a year per listing.

Average price
$13.29under the $15 to $100 sweet spot
Price range
$7.32–$31.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #212 within Hair Brushes. It carries 11,913 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#212in Hair Brushes
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
11,913per listing
Listings tracked
21

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
47 months

Products

Top Nature Spell Rosemary Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

169

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

2%

  • Brand 141%
  • Brand 231%
  • Brand 314%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Nature Spell Rosemary Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 4.0×

Search terms

Top Nature Spell Rosemary Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nature spell35K/yr
  • unbrush flex29K/yr
  • flexible hair brush10K/yr
  • ninabella detangling hair brush9K/yr
  • flex brush11K/yr
  • flexi brush10K/yr
  • flexible detangling brush4K/yr
  • unbrush flex detangling brush5K/yr
  • flexi flow hair brush7K/yr
  • natures spell6K/yr

Reviews and returns

What reviews say buyers love and hate about Nature Spell Rosemary Oil

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brush Quality”
12%of negative reviews mention “Strength”
0.9%of orders come back
“not super sturdy”
A buyer, on “Strength”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nature Spell Rosemary Oil questions

Answered from the same tracked data.