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Nature Republic Sun Stick

Fail

The top 5 brands take 100% of clicks, so Nature Republic Sun Stick is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$70K/yr84K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
79%top-5 click share · 2 brands · 37 sellers

Flapen Score

Nature Republic Sun Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Nature Republic Sun Stick is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nature Republic Sun Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Nature Republic Sun Stick 84K times last year and spent an estimated $70K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
4.5%
Market size, estimated
$70Ka year
Top search term
nature republic64K searches a year

02 · Price

A sale here is worth $18.47.

Listings sell for $18.47 on average, from $8.08 to $62.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.47 that is $2K to $5K a year per listing.

Average price
$18.47inside the $15 to $100 sweet spot
Price range
$8.08–$62.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,008 within Sunscreens & Tanning Products. It carries 3,883 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#1,008in Sunscreens & Tanning Products
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,883per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Nature Republic Sun Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 220%

Demand

Nature Republic Sun Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Search terms

Top Nature Republic Sun Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nature republic64K/yr
  • nature republic sun stick9K/yr
  • california aloe fresh powdery sun stick3K/yr
  • nature republic sunscreen3K/yr
  • natural republic3K/yr
  • nature republic moisturizer3K/yr

Reviews and returns

What reviews say buyers love and hate about Nature Republic Sun Stick

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
8%of negative reviews mention “Color”
1.3%of orders come back
“Even the color was inaccurate”
A buyer, on “Color”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nature Republic Sun Stick questions

Answered from the same tracked data.