nature lab tokyo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$26.14avg listing price — sweet spot $15–$100
Price range
Great$12.39–$51.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good809.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$109K$109K/yr · 85K searches
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nature lab tokyo is a $109K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
nature lab tokyo market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $157K–$209K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #907
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 6.4%
- Avg brand age
- 54 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
0%
- NATURELAB. TOKYO77%
- Christophe Robin22%
- VOERUY1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Top nature lab tokyo search terms
- nature lab tokyo16K/yr
- naturelab tokyo13K/yr
- christophe robin scalp scrub18K/yr
- nature lab tokyo shampoo6K/yr
- nexxus scalp scrub7K/yr
- nature lab5K/yr
- naturelab3K/yr
- christophe robin cleansing purifying scrub with sea salt3K/yr
- nexxus clean and pure scalp scrub2K/yr
- christopher robin scalp scrub5K/yr
Top nature lab tokyo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NatureLab.TOKYO Perfect Clean Scalp Scrub & Clarifying Shampoo - Exfoliating Sugar Crystals Probiotic Sake Water Hyaluronic Acid - 2-in-1 Deep Scalp Cleanser for Shine & Hydration 8.1 oz Original
NATURELAB. TOKYO$18.474.6★4,046 rev
Christophe Robin Purifying Scalp Scrub with Sea Salt Deep-Cleansing Detox Treatment for Oily Roots & Sensitive Scalps Removes Build-Up & Soothes Irritation 75ml
Christophe Robin$18.144.6★373 rev
NatureLab.TOKYO Perfect Repair Shampoo & Conditioner Duo - Japanese Shampoo and Conditioner for Damaged Color-Treated Hair - Penetrates Roots and Restores Strands - Japanese Hair Care - 11.5oz each
NATURELAB. TOKYO$31.054.5★153 rev
NatureLab.TOKYO Perfect Volume Shampoo & Conditioner Duo - Weightless Frizz Control for Smoother Healthier Hair and Scalp I 11.5 FL OZ Each | $38 VALUE
NATURELAB. TOKYO$32.034.3★185 rev
Christophe Robin Purifying Scalp Scrub with Sea Salt Deep-Cleansing Detox Treatment for Oily Roots & Sensitive Scalps Removes Build-Up & Soothes Irritation 250ml
Christophe Robin$44.484.6★373 rev
Newest
by launch date
VOERUY Scalp Scrub Rosemary Scalp Exfoliator Scrub Shampoo 2-in-1 Scalp Treatment with Mint Oil Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager 10.6oz/300g
VOERUY$12.391,200 rev
NatureLab.TOKYO SAISEI Biomimetic Peptide Treatment Essence Scalp Serum: Combat The Root Causes For Visible Signs of Aging Such as Graying and Thinning 1.7 Fl Oz
NATURELAB. TOKYO$40.5340 rev
NatureLab.TOKYO Perfect Volume Thickening & Conditioning Hair Masque | Hydrate Hair While Adding Softness & Smoothness | 6.7 Fl Oz
NATURELAB. TOKYO$18.7787 rev
Christophe Robin Purifying Scalp Scrub with Sea Salt Deep-Cleansing Detox Treatment for Oily Roots & Sensitive Scalps Removes Build-Up & Soothes Irritation 75ml
Christophe Robin$18.14373 rev
Christophe Robin Purifying Scalp Scrub with Sea Salt Deep-Cleansing Detox Treatment for Oily Roots & Sensitive Scalps Removes Build-Up & Soothes Irritation 250ml
Christophe Robin$44.48373 rev
Trending
90-day click momentum
NatureLab.TOKYO Perfect Clean Scalp Scrub LIMITED EDITION Sakura Scent:2-in-1 Hair Treatment to Clarify and Remove Product Buildup for Immense Shine I Cherry Blossom Scent | 8.1 OZ
NATURELAB. TOKYO$18.864.6★
NatureLab.TOKYO Perfect Smooth Shampoo & Conditioner Duo - Japanese Shampoo & Conditioner for Dry Frizzy Hair - Calms Scalp & Tames Strands for Controlled Frizz-Free Hair - Refill Pouch 22.9oz each
NATURELAB. TOKYO$51.164.3★
NatureLab.TOKYO Perfect Volume Shampoo & Conditioner Duo - Weightless Frizz Control for Smoother Healthier Hair and Scalp I 11.5 FL OZ Each | $38 VALUE
NATURELAB. TOKYO$32.034.3★
NatureLab.TOKYO Perfect Smooth Shampoo: Weightless Frizz Control for Smoother Healthier Hair and Scalp I 11.5 FL OZ / 340ml
NATURELAB. TOKYO$18.664.3★
NatureLab.TOKYO Perfect Smooth Shampoo & Conditioner Duo - Japanese Shampoo and Conditioner for Dry Frizzy Hair - Calms Scalp & Tames Strands from Roots for Controlled Frizz-Free Hair - 11.5oz each
NATURELAB. TOKYO$33.044.3★
What buyers say about nature lab tokyo
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“It really cleans you scalp”
“Fantastic brand♥️ My hair feels silky smooth, clean, smells great”
“Good cleaner”
“Feels great”
“Good lather”
“Worth the price”
“doesnt dry it out”
“makes my hair shine”
“I feel like my hair loves me after every use”
What buyers complain about
“Not a strong smell. so neither a plus nor a negative”
“Drying”
“It is a bit pricey”
“I have extremely dry skin and also allergies”
“So then I rinsed it all out”
“if my hair gets oily”
“wow it gunks up my hair”
“Too small”
“Breaks hair off”
“Not working at all”
Top return reasons
Common questions
- Is nature lab tokyo profitable to sell on Amazon United States?
- The niche generates $109K/yr across 21 tracked products. 90-day search growth is -12.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the nature lab tokyo niche?
- 3 brands and 9 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nature lab tokyo?
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 1.0%.
- When does demand for nature lab tokyo peak?
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the nature lab tokyo niche?
- Listings span $12.39–$51.16; the average listing price is $26.14 (sweet spot $15–$100). The average incumbent carries 809 reviews — the moat a new listing must climb.