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Nature Lab Tokyo

Fail

The top 5 brands take 100% of clicks, so Nature Lab Tokyo is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$109K/yr85K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
59%top-5 click share · 3 brands · 9 sellers

Flapen Score

Nature Lab Tokyo against its category

The dotted line is the Beauty & Personal Care average. Past it, Nature Lab Tokyo is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nature Lab Tokyo market on Amazon at a glance

Shoppers on Amazon United States searched for Nature Lab Tokyo 85K times last year and spent an estimated $109K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
4.9%
Market size, estimated
$109Ka year
Peak month
November1.9× the quietest month
Top search term
nature lab tokyo16K searches a year

02 · Price

A sale here is worth $26.14.

Listings sell for $26.14 on average, from $12.39 to $51.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.14 that is $7K to $13K a year per listing.

Average price
$26.14inside the $15 to $100 sweet spot
Price range
$12.39–$51.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #907 within Scalp Treatments. It carries 809 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#907in Scalp Treatments
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
809per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Nature Lab Tokyo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

0%

  • Brand 177%
  • Brand 222%
  • Brand 31%

Demand

Nature Lab Tokyo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Nature Lab Tokyo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nature lab tokyo16K/yr
  • naturelab tokyo13K/yr
  • christophe robin scalp scrub18K/yr
  • nature lab tokyo shampoo6K/yr
  • nexxus scalp scrub7K/yr
  • nature lab5K/yr
  • naturelab3K/yr
  • christophe robin cleansing purifying scrub with sea salt3K/yr
  • nexxus clean and pure scalp scrub2K/yr
  • christopher robin scalp scrub5K/yr

Reviews and returns

What reviews say buyers love and hate about Nature Lab Tokyo

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
9%of negative reviews mention “Smell”
1.0%of orders come back
“Not a strong smell. so neither a plus nor a negative”
A buyer, on “Smell”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nature Lab Tokyo questions

Answered from the same tracked data.