Natural Soap for Men

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $393K a year.

Searches, last 12 months

270K

Growth, 90 days vs prior 90

+5.6%

Conversion, latest week

8.2%

Market size, estimated

$393Ka year

Peak month

December18.2× the quietest month

Top search term

natural soap for men46K searches a year

Listings sell for $17.86 on average, from $5.44 to $33.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $17.86 that is $9K to $13K a year per listing.

Average price

$17.86inside the $15 to $100 sweet spot

Price range

$5.44–$33.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

0.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #192 within Cleansers. It carries 18,819 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#192in Cleansers

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

18,819per listing

Listings tracked

25

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months