Natural Soap for Men

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $393K a year.

Searches, last 12 months

270K

Growth, 90 days vs prior 90

+5.6%

Conversion, latest week

8.2%

Market size, estimated

$393Ka year

Peak month

December18.2× the quietest month

Top search term

natural soap for men46K searches a year

Listings sell for $17.86 on average, from $5.44 to $33.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $17.86 that is $9K to $13K a year per listing.

Average price

$17.86inside the $15 to $100 sweet spot

Price range

$5.44–$33.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

0.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #192 within Cleansers. It carries 18,819 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#192in Cleansers

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

18,819per listing

Listings tracked

25

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months