Is natural plant hair dye profitable to sell on Amazon United States?

The niche generates $18K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (46/100).

How competitive is the natural plant hair dye niche?

11 brands and 13 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in natural plant hair dye?

Top complaints mined from reviews: Color, Allergies, Hair Related. The return rate is 1.1%.

When does demand for natural plant hair dye peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 3.6× the quietest.

What does it cost to enter the natural plant hair dye niche?

Listings span $7.72–$21.81; the average listing price is $11.37 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.

natural plant hair dye

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good725.33

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$7.72–$21.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.37

avg listing price — sweet spot $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Market size

Bad$18K

$18K/yr · 24K searches

According to Flapen's Amazon United States niche tracking, natural plant hair dye is a $18K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 46/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

natural plant hair dye market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $11K–$14K; units × avg price
Conversion rate: 6.5%
Avg BSR: #599
Page quality: 0%
Prime: 94%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Axnzp30%
YG LianKai28%
QUAAM13%
WFWJ11%
HuaQing6%
OUKPANE4%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.6×

Open Trend

Top natural plant hair dye search terms

bubble plant hair dye11K/yr -8.3%4.8% conv.
plant hair dye3K/yr +52.3%2.1% conv.
natural plant hair dye3K/yr -30.5%1.8% conv.
bubble hair dye shampoo1K/yr +66.7%0.7% conv.
corzen bubble plant hair dye2K/yr -25.5%3.2% conv.
cqrzen bubble plant hair dye928/yr -5.6%6.5% conv.
bubble plant hair dye shampoo488/yr +190.2%0.8% conv.
natural plant hair dye for grey hair453/yr +14.0%0.9% conv.
huang yi natural plant hair dye421/yr +52.2%2.9% conv.
plant bubble hair dye434/yr +78.0%1.1% conv.

All search terms

Top natural plant hair dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YG LianKai Natural Plant Hair Dye New Botanical Bubble Hair Dye 20ml 10Packs/Box Pure Plant Extract for Grey Hair Color Bubble Dye Color Conditioner Shampoo (Natural Black)

YG LianKai$10.224.2★684 rev

Magic Bubble Plant Hair Dye Pure Plant Extract for Grey Hair Color Bubble Dye Shampoo Non-Damage. (Black Tea)

Axnzp$10.084.2★238 rev

WFWJ Bubble Plant Hair Dye New Botanical Bubble Hair Dye Chestnut Brown

WFWJ$10.134.0★78 rev

QUAAM Bubble Plant Hair Dye New Botanical Bubble Hair Dye Hair Dye Shampoo for Women Men 30ml 10Packs/Box(Natural Black)

QUAAM$10.474.0★358 rev

HUANG YI Botanical Bubble Hair Color - New Plant-Based Natural Tint (Natural Black)

Axnzp$10.244.2★238 rev

Newest

by launch date

Long-Lasting Botanical Essential Oil Hair Dye Mild Formula Long Lasting Hair Dye Set Plant-Based Hair Color for Gray Coverage (Natural Black)

Generic$18.7215 rev

7mo ago

Beirou 200 ML Bubble Hair Dye Natural Plant Extract Non Damage Hair Dye for Grey Hair (Natural Black)

Beirou$15.4737 rev

1y ago

WFWJ Bubble Plant Hair Dye New Botanical Bubble Hair Dye Chestnut Brown

WFWJ$10.1378 rev

1y ago

Magic Bubble Plant Hair Dye Pure Plant Extract for Grey Hair Color Bubble Dye Shampoo Non-Damage. (Black Tea)

Axnzp$10.08238 rev

2y ago

HUANG YI Botanical Bubble Hair Color - New Plant-Based Natural Tint (Natural Black)

Axnzp$10.24238 rev

2y ago

What buyers say about natural plant hair dye

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great product”

Ease Of Use12%

“Easy to Use”

Color10%

“the black color looks great”

Ease Of Application9%

“Easy to apply”

Coverage5%

“The great cover up”

Smell5%

“it smells great”

Suitability Colored Hair5%

“This color my hair perfectly and long lasting”

Advertised Vs Actual Product4%

“Works as advertised”

Allergies3%

“No allergies or problems with this product”

Soft Feel3%

“my hair feels soft”

What buyers complain about

Color13%

“However, black was too dark”

Allergies9%

“Causes allergic reaction”

Hair Related9%

“It also makes ur hair super hard”

Functionality-Overall8%

“Didnt work”

Suitability Colored Hair7%

“Bad quality my hair turn to yellow color”

Durability3%

“Damaged and breaking my hair”

Stain Resistance3%

“now they look stained black”

Ease Of Cleaning3%

“it disappears once you rinse”

Quality-Overall3%

“Garbage”

Instructions/User Manual/Troubleshooting2%

“Just dont have instructions on the box”

Top return reasons

Color30%

Suitability Colored Hair14%

Advertised Vs Actual Product9%

Functionality-Overall7%

Damage/Burn Hair4%

Ingredients-Overall3%

Leak-Proof3%

Smell2%

Dilute/Watery2%

Value For Money2%

Common questions

Is natural plant hair dye profitable to sell on Amazon United States?: The niche generates $18K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (46/100).
How competitive is the natural plant hair dye niche?: 11 brands and 13 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in natural plant hair dye?: Top complaints mined from reviews: Color, Allergies, Hair Related. The return rate is 1.1%.
When does demand for natural plant hair dye peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 3.6× the quietest.
What does it cost to enter the natural plant hair dye niche?: Listings span $7.72–$21.81; the average listing price is $11.37 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.