Natural Nail Polish

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months

295K

Growth, 90 days vs prior 90

+9.4%

Conversion, latest week

4.6%

Market size, estimated

$125Ka year

Peak month

August1.6× the quietest month

Top search term

neutral nail polish40K searches a year

Listings sell for $9.24 on average, from $3.08 to $22.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $9.24 that is $7K to $9K a year per listing.

Average price

$9.24under the $15 to $100 sweet spot

Price range

$3.08–$22.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$9K

Returns

0.1%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Nail Polish. It carries 20,517 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#55in Nail Polish

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

20,517per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

56 months