Natural Makeup for Kids

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

4.2%

Market size, estimated

$247Ka year

Peak month

December9.1× the quietest month

Top search term

klee naturals kids makeup41K searches a year

Listings sell for $27.66 on average, from $13.94 to $49.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $27.66 that is $3K to $7K a year per listing.

Average price

$27.66inside the $15 to $100 sweet spot

Price range

$13.94–$49.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #200 within Makeup Sets. It carries 1,092 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

28.5%

Average rank

#200in Makeup Sets

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,092per listing

Listings tracked

25

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

44 months