Natural Makeup

Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

569K

Growth, 90 days vs prior 90

-7.7%

Conversion, latest week

0.9%

Market size, estimated

$93Ka year

Peak month

December2.8× the quietest month

Top search term

organic makeup110K searches a year

Listings sell for $19.30 on average, from $4.67 to $83.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $19.30 that is $0 to $2K a year per listing.

Average price

$19.30inside the $15 to $100 sweet spot

Price range

$4.67–$83.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #111 within Eyes. It carries 18,281 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#111in Eyes

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

18,281per listing

Listings tracked

89

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months