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Natural Lash Clusters Kit

Fail

Prices span $7.77–$14.71, mostly outside the sweet spot, so Natural Lash Clusters Kit is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$50K/yr117K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
60%top-5 click share · 8 brands · 21 sellers

Flapen Score

Natural Lash Clusters Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Natural Lash Clusters Kit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Lash Clusters Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Natural Lash Clusters Kit 117K times last year and spent an estimated $50K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
4.0%
Market size, estimated
$50Ka year
Peak month
August3.0× the quietest month
Top search term
tnfvloneins lash clusters29K searches a year

02 · Price

A sale here is worth $10.92.

Listings sell for $10.92 on average, from $7.77 to $14.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $10.92 that is $1K to $3K a year per listing.

Average price
$10.92under the $15 to $100 sweet spot
Price range
$7.77–$14.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #270 within Makeup Brushes & Tools. It carries 927 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#270in Makeup Brushes & Tools
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
927per listing
Listings tracked
20

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Natural Lash Clusters Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

21

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

4%

  • Brand 160%
  • Brand 217%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Natural Lash Clusters Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug, Sep · busiest ÷ quietest = 3.0×

Search terms

Top Natural Lash Clusters Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tnfvloneins lash clusters29K/yr
  • ardell individual lashes17K/yr
  • 8mm lashes10K/yr
  • natural lash clusters short11K/yr
  • natural short lash clusters8K/yr
  • lash clusters natural short7K/yr
  • 6mm lash clusters6K/yr
  • 8mm lash clusters only9K/yr
  • short individual lashes5K/yr
  • tnfvloneins lashes4K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Lash Clusters Kit

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Eyelash Quality”
16%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“Didn't stick”
A buyer, on “Adhesion/Stickiness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Natural Lash Clusters Kit questions

Answered from the same tracked data.