Natural Ice Cherry Chapstick
FailThe top 5 brands take 100% of clicks, so Natural Ice Cherry Chapstick is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $353K/yr79K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 84%top-5 click share · 3 brands · 25 sellers
Flapen Score
Natural Ice Cherry Chapstick against its category
The dotted line is the Beauty & Personal Care average. Past it, Natural Ice Cherry Chapstick is stronger. Inside it, weaker.
Market
The Natural Ice Cherry Chapstick market on Amazon at a glance
Shoppers on Amazon United States searched for Natural Ice Cherry Chapstick 79K times last year and spent an estimated $353K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 19.5% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $353K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 19.5%
- Market size, estimated
- $353Ka year
- Top search term
- natural ice chapstick40K searches a year
02 · Price
A sale here is worth $22.80.
Listings sell for $22.80 on average, from $6.24 to $52.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $22.80 that is $34K to $46K a year per listing.
- Average price
- $22.80inside the $15 to $100 sweet spot
- Price range
- $6.24–$52.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $34K–$46K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #789 within Lip Care. It carries 1,374 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #789in Lip Care
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,374per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Natural Ice Cherry Chapstick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mentholatum Natural Ice Original Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips (Pack of 12)
- Price
- $15.31
- Rating
- 4.8/5
- Reviews
- 4,675
- Age
- 18y ago

Mentholatum Natural Ice Lip Balm Original SPF 15 1 Each ( Pack of 3)
- Price
- $6.24
- Rating
- 4.7/5
- Reviews
- 876
- Age
- 19y ago

Mentholatum Natural Ice Medicated Lip Protectant Sunscreen 0.16 Ounce (Pack of 12)
- Price
- $16.94
- Rating
- 4.8/5
- Reviews
- 1,602
- Age
- 17y ago

Natural Ice Original Medicated Lip Balm with SPF 15 (Pack of 48)
- Price
- $52.09
- Rating
- 4.7/5
- Reviews
- 476
- Age
- 17y ago

Natural Ice Cherry - SPF 15 lip balm Cherry Flavor 0.15 Ounce (Pack of 12)
- Price
- $16.92
- Rating
- 4.5/5
- Reviews
- 2,065
- Age
- 18y ago
Trending
estimated 90-day click momentum
Mentholatum Natural Ice Cherry Flavor Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips 48 Count
- Price
- $48.66
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 17y ago

Natural Ice Original Medicated Lip Balm with SPF 15 (Pack of 48)
- Price
- $52.09
- Rating
- 4.7/5
- Reviews
- 476
- Age
- 17y ago

Mentholatum Natural Ice Original Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips (Pack of 12)
- Price
- $15.31
- Rating
- 4.8/5
- Reviews
- 4,675
- Age
- 18y ago

Mentholatum (R) Natural Ice (R) Sport Broad Spectrum SPF 30 Medicated Lip Balm - 12 Pack of 4.2 g Tubes
- Price
- $16.36
- Rating
- 4.4/5
- Reviews
- 604
- Age
- 18y ago

Mentholatum Natural Ice Cherry SPF 15 Medicated Lip Balm 0.15 Ounce (Pack of 6)
- Price
- $9.88
- Rating
- 4.6/5
- Reviews
- 356
- Age
- 10y ago
Newest
by launch date
Mentholatum Natural Ice Cherry SPF 15 Medicated Lip Balm 0.15 Ounce (Pack of 6)
- Price
- $9.88
- Rating
- 4.6/5
- Reviews
- 356
- Age
- 10y ago

Natural Ice Original Medicated Lip Balm with SPF 15 (Pack of 48)
- Price
- $52.09
- Rating
- 4.7/5
- Reviews
- 476
- Age
- 17y ago

Mentholatum Natural Ice Cherry Flavor Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips 48 Count
- Price
- $48.66
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 17y ago

Mentholatum Natural Ice Medicated Lip Protectant Sunscreen 0.16 Ounce (Pack of 12)
- Price
- $16.94
- Rating
- 4.8/5
- Reviews
- 1,602
- Age
- 17y ago

Natural Ice Cherry - SPF 15 lip balm Cherry Flavor 0.15 Ounce (Pack of 12)
- Price
- $16.92
- Rating
- 4.5/5
- Reviews
- 2,065
- Age
- 18y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
25
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Natural Ice64%
- Mentholatum23%
- Ever Ready First Aid13%
Demand
Natural Ice Cherry Chapstick search demand
Weekly searches over the year. Pick a range.
Search terms
Top Natural Ice Cherry Chapstick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- natural ice chapstick40K/yr
- natural ice lip balm9K/yr
- natural ice10K/yr
- natural ice cherry chapstick7K/yr
- natural ice lip balm original10K/yr
- cherry ice chapstick3K/yr
Reviews and returns
What reviews say buyers love and hate about Natural Ice Cherry Chapstick
We read the reviews and the return reasons for every product selling here.
“Wrong amount compared to product description”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natural Ice Cherry Chapstick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









