natural ice cherry chapstick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$22.80avg listing price — sweet spot $15–$100
Price range
Great$6.24–$52.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$353K$353K/yr · 79K searches
Review moat
Good1,374.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, natural ice cherry chapstick is a $353K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
natural ice cherry chapstick market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $342K–$456K
- units × avg price
- Conversion rate
- 19.5%
- Avg BSR
- #789
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Natural Ice64%
- Mentholatum23%
- Ever Ready First Aid13%
Demand
Weekly Amazon search volume, last 24 weeks — -14.8% search growth over the last 90 days.Top natural ice cherry chapstick search terms
- natural ice chapstick40K/yr
- natural ice lip balm9K/yr
- natural ice10K/yr
- natural ice cherry chapstick7K/yr
- natural ice lip balm original10K/yr
- cherry ice chapstick3K/yr
Top natural ice cherry chapstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mentholatum Natural Ice Original Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips (Pack of 12)
Natural Ice$15.314.8★4,675 rev
Mentholatum Natural Ice Lip Balm Original SPF 15 1 Each ( Pack of 3)
Mentholatum$6.244.7★876 rev
Mentholatum Natural Ice Medicated Lip Protectant Sunscreen 0.16 Ounce (Pack of 12)
Ever Ready First Aid$16.944.8★1,602 rev
Natural Ice Original Medicated Lip Balm with SPF 15 (Pack of 48)
Natural Ice$52.094.7★476 rev
Natural Ice Cherry - SPF 15 lip balm Cherry Flavor 0.15 Ounce (Pack of 12)
Natural Ice$16.924.5★2,065 rev
Newest
by launch date
Mentholatum Natural Ice Cherry SPF 15 Medicated Lip Balm 0.15 Ounce (Pack of 6)
Mentholatum$9.88356 rev
Natural Ice Original Medicated Lip Balm with SPF 15 (Pack of 48)
Natural Ice$52.09476 rev
Mentholatum Natural Ice Cherry Flavor Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips 48 Count
Natural Ice$48.66339 rev
Mentholatum Natural Ice Medicated Lip Protectant Sunscreen 0.16 Ounce (Pack of 12)
Ever Ready First Aid$16.941,602 rev
Natural Ice Cherry - SPF 15 lip balm Cherry Flavor 0.15 Ounce (Pack of 12)
Natural Ice$16.922,065 rev
Trending
90-day click momentumMentholatum Natural Ice Cherry Flavor Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips 48 Count
Natural Ice$48.664.5★
Natural Ice Original Medicated Lip Balm with SPF 15 (Pack of 48)
Natural Ice$52.094.7★
Mentholatum Natural Ice Original Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips (Pack of 12)
Natural Ice$15.314.8★
Mentholatum (R) Natural Ice (R) Sport Broad Spectrum SPF 30 Medicated Lip Balm - 12 Pack of 4.2 g Tubes
Natural Ice$16.364.4★
Mentholatum Natural Ice Cherry SPF 15 Medicated Lip Balm 0.15 Ounce (Pack of 6)
Mentholatum$9.884.6★
What buyers say about natural ice cherry chapstick
What buyers praise and complain about, mined from review topics.What buyers love
“Great for moisture”
“Great product”
“Smoothness”
“Great deal too”
“same great cherry scent”
“lasts for hours”
“It's smooth and soft, and doesn't feel sticky at all”
“excellent product to protect lips from sun”
“is not as heavy as other lip balm and lasts longer”
“The old style one on the bottom was the great one”
What buyers complain about
“Wrong amount compared to product description”
“breaks off so easily”
“It's often ridiculously hard to open”
“Not cooling like it claims to be”
“I have had very dry lips all my life”
“Not the same as a couple of years ago ingredients have changed”
“leaves an odd feeling sticky film on your lips”
“0/10 This stuff is NO WAY close to the original Natural Ice Lip Balm”
“This is definitely not as convenient as the dispenser box we are accustomed to”
“It's so hard”
Top return reasons
Common questions
- Is natural ice cherry chapstick profitable to sell on Amazon United States?
- The niche generates $353K/yr across 8 tracked products. 90-day search growth is -14.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the natural ice cherry chapstick niche?
- 3 brands and 25 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in natural ice cherry chapstick?
- Top complaints mined from reviews: Advertised Vs Actual Product, Durability, Ease Of Use. The return rate is 0.9%.
- What does it cost to enter the natural ice cherry chapstick niche?
- Listings span $6.24–$52.09; the average listing price is $22.80 (sweet spot $15–$100). The average incumbent carries 1,374 reviews — the moat a new listing must climb.