Natural Hair Products for Black Women

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months

292K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

5.0%

Market size, estimated

$177Ka year

Peak month

December2.3× the quietest month

Top search term

carols daughter leave in conditioner58K searches a year

Listings sell for $12.25 on average, from $6.44 to $40.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $12.25 that is $9K to $12K a year per listing.

Average price

$12.25under the $15 to $100 sweet spot

Price range

$6.44–$40.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

0.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Conditioners. It carries 11,582 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#70in Conditioners

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

11,582per listing

Listings tracked

22

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months