Natural Hair Dye

Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $511K a year.

Searches, last 12 months

657K

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

3.8%

Market size, estimated

$511Ka year

Peak month

July1.2× the quietest month

Top search term

herbatint hair color151K searches a year

Listings sell for $20.39 on average, from $7.47 to $68.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $20.39 that is $10K to $15K a year per listing.

Average price

$20.39inside the $15 to $100 sweet spot

Price range

$7.47–$68.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$10K–$15K

Returns

0.1%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #404 within Hair Coloring Products. It carries 12,518 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

93%

Out of stock, average day

0.3%

Average rank

#404in Hair Coloring Products

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

12,518per listing

Listings tracked

42

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months