Natural Hair

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months

323K

Growth, 90 days vs prior 90

-6.4%

Conversion, latest week

4.0%

Market size, estimated

$181Ka year

Peak month

October2.9× the quietest month

Top search term

black hair products for black women38K searches a year

Listings sell for $14.10 on average, from $4.21 to $40.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $14.10 that is $1K to $4K a year per listing.

Average price

$14.10under the $15 to $100 sweet spot

Price range

$4.21–$40.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.7%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #226 within Conditioners. It carries 11,172 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#226in Conditioners

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

11,172per listing

Listings tracked

33

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months