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Natural False Lashes

Fail

The top 5 brands take 96% of clicks, so Natural False Lashes is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$99K/yr52K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
68%top-5 click share · 8 brands · 70 sellers

Flapen Score

Natural False Lashes against its category

The dotted line is the Beauty & Personal Care average. Past it, Natural False Lashes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural False Lashes market on Amazon at a glance

Shoppers on Amazon United States searched for Natural False Lashes 52K times last year and spent an estimated $99K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
13.9%
Market size, estimated
$99Ka year
Peak month
December10.4× the quietest month
Top search term
demi wispies eyelashes37K searches a year

02 · Price

A sale here is worth $13.64.

Listings sell for $13.64 on average, from $6.66 to $28.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.64 that is $3K to $7K a year per listing.

Average price
$13.64under the $15 to $100 sweet spot
Price range
$6.66–$28.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #368 within Makeup Brushes & Tools. It carries 4,591 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#368in Makeup Brushes & Tools
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,591per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Natural False Lashes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

70

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

3%

  • Brand 183%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 3%)

Demand

Natural False Lashes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 10.4×

Search terms

Top Natural False Lashes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • demi wispies eyelashes37K/yr
  • demi wispies9K/yr
  • demi lashes6K/yr

Reviews and returns

What reviews say buyers love and hate about Natural False Lashes

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Eyelash Quality”
21%of negative reviews mention “Eyelash Quality”
1.5%of orders come back
“Poor quality eyelashes”
A buyer, on “Eyelash Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Natural False Lashes questions

Answered from the same tracked data.