Natural Deodorant Spray

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $649K a year.

Searches, last 12 months

455K

Growth, 90 days vs prior 90

+12.8%

Conversion, latest week

10.9%

Market size, estimated

$649Ka year

Peak month

July1.5× the quietest month

Top search term

native deodorant spray140K searches a year

Listings sell for $13.09 on average, from $6.26 to $23.91. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $13.09 that is $26K to $33K a year per listing.

Average price

$13.09under the $15 to $100 sweet spot

Price range

$6.26–$23.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$26K–$33K

Returns

0.2%of orders · Amazon United States median 2.1%

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #149 within Deodorants & Antiperspirants. It carries 2,807 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#149in Deodorants & Antiperspirants

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

2,807per listing

Listings tracked

14

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

68 months