Natural Cologne for Men

Shoppers searched for this 504K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $914K a year.

Searches, last 12 months

504K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

5.5%

Market size, estimated

$914Ka year

Peak month

December4.6× the quietest month

Top search term

dr squatch cologne176K searches a year

Listings sell for $32.87 on average, from $10.05 to $47.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $32.87 that is $33K to $41K a year per listing.

Average price

$32.87inside the $15 to $100 sweet spot

Price range

$10.05–$47.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$33K–$41K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #14 within Men's. It carries 1,590 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

6.9%

Average rank

#14in Men's

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,590per listing

Listings tracked

12

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months